COFES 2017 Audio

Friday, April 7, 2017

10:00 AM   Technology Suite Briefings 
 
CLICK ON PHOTO FOR AUDIO
ASSESS Initiative
Joe Walsh
Co-Founder
Update on the ASSESS Initiative
The ASSESS (Analysis, Simulation, and Systems Engineering Software Strategies) Initiative brings together key players to facilitate a revolution of enablement that will vastly increase the availability and utility of Engineering Simulation across the full spectrum of industries, applications and users. This will be an update on that how the ASSESS Initiative is making progress on that mission.  
Richard Marshall  
CLICK ON PHOTO FOR AUDIO Data on ACiD Ricky Ricardo Founder
Self-Decrypting Systems
Protection of IP requires the human-element be taken out of the equation. It’s now feasible to use unique derivatives of quantum numbers to ensure a truly random, patternless encryption. Such a system can identify rightful owners of IP and reject all others. If you can see your IP what keeps anyone else from also seeing it? How do you protect data against hacking? How can quantum numbers protect data? How do you protect data easily and reliably?  
Scott Foster Hans-Peter Plag Director, Mitigation and Adaptation Research Institute   Mark Anderson Lee Hall Principal  
CLICK ON PHOTO FOR AUDIO E2MS: Earth Energy Monitoring System
The Power of Flows
The Earth Energy Monitoring System (E2MS) uses the “Power of Flow” as an observational tool in, order to visualize flows of energy in to, out of, and throughout the planet. E2MS is dedicated to reducing uncertainty through the monitoring of energy flow through and about our planet and its life support systems. What happens to the earth's natural energy flows when energy flows from human activities are considered? How do we improve our models and understanding? What might happen if we could consume and analyze much of the Earth’s massive data sensor networks in real time? What would it take to do that?  
 
CLICK ON PHOTO FOR AUDIO ParaMatters Michael Bogomolny CTO
Matter Compiler?
Can we compile materials by demand, even if they do not exist in nature? See how ParaMatters generate meta-materials designed to achieve custom properties.  
Scott Foster Michael Buchli Product Manager   Mark Anderson Craig Therrien Product Manager  
CLICK ON PHOTO FOR AUDIO SolidWorks Reducing Complexity in Product Development by Transforming the Traditional Design to Manufacturing Workflow For years, companies have survived with a separation between their design and manufacturing departments. The separation was both by organization, and by the tools they used. But now with the need to produce designs faster, with higher quality and at lower costs, companies are looking to streamline their design to manufacturing workflows, as well as their organizations. We’ll discuss how these changes are affecting our industry, as well as some companies that are on the forefront of this revolution.  
 
CLICK ON PHOTO FOR AUDIO TimeLike Systems Steve Coy President
What would it take to create "The Matrix"?
Some serious thinkers have argued that what we perceive as reality may actually be a computer simulation. In this discussion we'll consider just what it would take to implement such a hyper-realistic simulation. Along the way, we'll touch on many of the most fundamental issues and challenges in computer modeling and simulation.  
11:00 AM   Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
 
CLICK ON PHOTO FOR AUDIO Melanie Mitchell Santa Fe Institute & Portland State University
Keynote Session
An interactive discussion on the topics raised in her Friday keynote.
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CLICK ON PHOTO FOR AUDIO Marc Halpern Gartner
The Future of Product(s)
A perfect storm of technological, cultural and demographic change is revolutionizing the definition, design, promotion, sales, service, and renewal of products. These changes are having a serious impact on what is expected of their engineering IT and PLM platforms. What has changed in what we expect from products? How will each of the cloud, IoT, digital twin, digital thread, ecosystem/platform strategies, etc. impact on product definitions and product lifecycles? What is the net effect of these technologies taken together? What is the opportunity for engineering to lead the changes (to corporate culture, organizations, priorities, and processes) for this to be a successful transition?
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CLICK ON PHOTO FOR AUDIO Jim Brown Tech Clarity
The Transformation of PLM
Product Lifecycle Management (PLM) has undergone a number of significant evolutions over time. Some would argue that early PLM was really just used Product Data Management. They might say that PLM has expanded beyond Engineering. Others would point out that the value available from more enterprise and supply-chain centric solutions were not Engineering-centric in the first place. But where is PLM going now? What do today’s Product Innovation Platforms mean to the future of PLM? How will PLM integration with design tools change over time? How do initiatives like Industry 4.0 and IoT impact PLM direction?
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CLICK ON PHOTO FOR AUDIO Peter Thorne Cambashi
Pattern Recognition for Engineering
Soon, advances in computer architectures will enable pattern-recognition algorithms to run several orders of magnitude faster than they do on today’s architectures. Obvious applications for pattern recognition include human faces and price movements in financial securities and commodities. But how might faster pattern recognition be applied to engineering design and manufacturing processes? Vehicle dynamics, layout of retailing spaces, and manufacturing-defect avoidance come to mind. Might pattern recognition also displace conventional FEA and shape optimization? How else might this change things?
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CLICK ON PHOTO FOR AUDIO Deke Smith Cyon Research
Shifting from Cost to Benefit
In the AEC industry, most firms still remain focused on reducing first cost, rather than taking the longer-term view of reducing their Total Cost of Ownership (TCO). The reasons many forego the larger benefit that TCO offers, lie in the economic infrastructure of the AEC Industry. As a whole, we are ALL better off if we can afford to optimize for the long term. One way to get there is to change thinking form TCO to Total Benefit of Ownership (TBO), because in the end, cost is only one part of the equation. What’s interesting is that when we shift the conversation from Cost to Benefit, we can also start accounting for benefits that don’t otherwise appear on the books. This includes both the benefit of the asset to the company and to society in general. By focusing on benefit, organizations can make better strategic decisions for the future of their company. What’s involved in making this transition? What are the implications? How does this apply in areas other than AEC?
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CLICK ON PHOTO FOR AUDIO Bob Deragisch Parker Hannifin
Simulation-Driven Design
Geometry is king. Or is it? We have been focused on ‘starting with’ Geometry, since the inception of CAD. But many believe that CAD is only documentation – the real nature of the product can be better expressed by the physics of the product, and the mathematics that describe the physics. So should we really be looking to develop product designs that are based on geometry? Or should we start with the ANALYSIS and physics of the targeted products, and let SIMULATION drive the design (and thereby generate the documentation, including the geometry)? What will we be leaving behind when we change to looking at CAD as ‘merely documentation’?
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CLICK ON PHOTO FOR AUDIO Michelle Boucher Tech Clarity
Transforming Design with New Approaches to Materials
Traditional approaches to manufacturing and materials unexpectedly constrain innovation. The context of subtractive processes and their metaphors are only part of this. Advancements in new materials and design of material properties have begun to remove these constraints, making it possible for design criteria to drive material properties rather than the materials driving the design. We can even design materials based on engineering criteria. How do we begin to take advantage of this? What tools are needed to support this and the required decisions? What capabilities are needed in simulation and CAD tools to support this?
12:00 Noon   Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.
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CLICK ON PHOTO FOR AUDIO Richard Marshall Secure Exchange Technology Innovations
Security, IP, and Collaboration
Richard Marshall, former general counsel for the NSA, has spent his career dealing with security and its implications. The NSA has just as much need to collaborate with other agencies as your engineering firm has a need to collaborate with its partners and supply chain. Could techniques employed by the NSA be used by our industry to protect our crown jewel IP? Where are we at risk? What technologies and processes are coming on line to help us with this challenge?
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CLICK ON PHOTO FOR AUDIO Chad Jackson Lifecycle Insights
IoT, Complexity, and Systems Engineering
The design of IoT-enabled products must contend with difficult interdependent requirements for hardware, electronics and software. These products must also behave in an ever-evolving environment of other external products and software. We have one discipline, not too often mentioned in the IoT discussion that can help us with this complexity: Systems Engineering. Where does Systems Engineering fit in the IoT development process? What can Systems Engineering do to bring to the complexity of IoT under some semblance of control?
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CLICK ON PHOTO FOR AUDIO Michael Tardif Building Informatics
It’s a Messy World
When we apply technological solutions to a problem, we often fail to address the real, underlying problems. Much of this is due to the “messiness” of the real-world problem. This is a severe challenge, particularly in complex domains such as AEC. Complexity is at the heart of that real-world messiness. As we design software, how do we avoid applying solutions that depend on oversimplifying messiness? What paths can we find for solutions that embrace the complexity of the real world?
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CLICK ON PHOTO FOR AUDIO Allan Behrens Taxal Limited
Transitioning for the Service-Led Economy
Intelligent and connected products have revolutionized company operational practices. Chief among this is the seismic economic shift from a capital economy to a service-led economy. In other words, a shift from an outlay of investment capital for making purchases, to an operational expense for rental of the service that [the prior purchase] provides. This change is incredibly disruptive to supply chains and distribution channels. What does the channel look like when this transition is complete? How must suppliers and channel partners adapt their offerings to address this shift? How does this change the needs (and ownership) of their customers?
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CLICK ON PHOTO FOR AUDIO Steve Wolfe CAD/CAM Publishing
Pattern Recognition Applications in Mechanical, Electrical, and Structural Engineering
Within a decade, advances in computer architectures will enable pattern-recognition algorithms to run several orders of magnitude faster than they do on today’s computing systems. Obvious applications for pattern recognition include human faces and price movements in financial securities and commodities. But how might faster pattern recognition be applied to engineering design and manufacturing processes? Vehicle dynamics, layout of retailing spaces, and manufacturing-defect avoidance come to mind. Might pattern recognition also displace conventional FEA and shape optimization?
1:00 PM   Lunch
 
2:15 PM   Technology Suite Briefings 
Round 2 of Technology Suite briefings.  
 
CLICK ON PHOTO FOR AUDIO ASSESS Initiative Joe Walsh Co-Founder
Update on the ASSESS Initiative
The ASSESS (Analysis, Simulation, and Systems Engineering Software Strategies) Initiative brings together key players to facilitate a revolution of enablement that will vastly increase the availability and utility of Engineering Simulation across the full spectrum of industries, applications and users. This will be an update on that how the ASSESS Initiative is making progress on that mission.  
Richard Marshall  
CLICK ON PHOTO FOR AUDIO Data on ACiD Ricky Ricardo Founder
Self-Decrypting Systems
Protection of IP requires the human-element be taken out of the equation. It’s now feasible to use unique derivatives of quantum numbers to ensure a truly random, patternless encryption. Such a system can identify rightful owners of IP and reject all others. If you can see your IP what keeps anyone else from also seeing it? How do you protect data against hacking? How can quantum numbers protect data? How do you protect data easily and reliably?  
Scott Foster Hans-Peter Plag Director, Mitigation and Adaptation Research Institute   Mark Anderson Lee Hall Principal  
CLICK ON PHOTO FOR AUDIO E2MS: Earth Energy Monitoring System The Power of Flows The Earth Energy Monitoring System (E2MS) uses the “Power of Flow” as an observational tool in, order to visualize flows of energy in to, out of, and throughout the planet. E2MS is dedicated to reducing uncertainty through the monitoring of energy flow through and about our planet and its life support systems. What happens to the earth's natural energy flows when energy flows from human activities are considered? How do we improve our models and understanding? What might happen if we could consume and analyze much of the Earth’s massive data sensor networks in real time? What would it take to do that?  
 
CLICK ON PHOTO FOR AUDIO ParaMatters Sergei Azernikov CEO
Ultimate Performance Lightweighting
Leveraging HPC and advances in AI, ParaMatters is taking Topology Optimization to the next level. What are they really doing? How do they do it? What are the implications?  
Scott Foster Bill Brothers Business Development Executive   Mark Anderson Nicolas Tillet Product Portfolio Manager  
CLICK ON PHOTO FOR AUDIO SIMULIA Improving Product Performance in the Face of Increasing Complexity The technology for simulating the complexity and resulting emergent behaviors of real-world products is traditionally the domain of experts. Over the years, there have been many promises to make these powerful ‘virtual testing’ tools more accessible, usable, and beneficial to more people throughout product development process. Today, we are closer to achieving this elusive goal through tools for; design simulation, optimization, process capture, model-based systems engineering, decision analytics, and more. Join us to discuss how companies can prepare to leverage ‘Model-based, Data-driven’ processes that enables everyone to contribute towards achieving sustainable innovation and business growth.  
 
CLICK ON PHOTO FOR AUDIO TimeLike Systems Steve Coy President
Fast and accurate?! How surrogate models can offer the best of both worlds.
A surrogate model is a fast-running computer model designed to yield simulation results approximating those that would be obtained with a slower-running high fidelity model of some system. We will discuss how surrogate models can be automatically generated, directly from the high fidelity model, with known error bars, and how surrogate models can be used to dramatically speed up design space exploration and design optimization.  
3:15 PM   Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.  
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CLICK ON PHOTO FOR AUDIO Evan Yares Cyon Research
Microservices Architectures for Engineering Software
How can engineering software be transformed to accommodate ever growing complexity? It may be through modern application architectures based on microservices and containers. Microservices allow monolithic applications to be decomposed into simple services. Containers allow those services to be efficiently deployed on the public cloud, in private data centers, or even on local machines. What are the strengths and weaknesses of a microservices architectures? Is it practical to refactor legacy applications using microservices and containers, or is it necessary to start from scratch?
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CLICK ON PHOTO FOR AUDIO Ted Blacker Sandia National Laboratories
The Transformation Away from CAD
Over the past 50 years, engineering and design shifted from drafting boards to computer-aided design (CAD). Today we’re at the beginning of the next shift. Some of this shift starts with “generative” design, driven in part by rapid advances in simulation and compute power. Other parts of this shift are enabled by the metaphors of additive manufacturing. AI/cognitive computing is playing a role here as well. The transition from drafting boards to CAD was disruptive – what will be disrupted/enabled by this next transformation? What do we need to do to prepare for, enable and take advantage of this shift?
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CLICK ON PHOTO FOR AUDIO Jack Ring Cyon Research
Architecture and Complexity
Individual products, with their services and ecosystems, have dramatically increased in number and type of components and interactions. Each has become a system; and within each system, the relationship and interactions are architectural structures that matter. What are we doing to support the design of the architecture of products-service-data-ecosystems? Where do Agile, 6-Sigma, Just-in-Time and other management philosophies fit in the context of increasingly complex systems? How does system architecture fit in this mix? Who takes the lead?
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CLICK ON PHOTO FOR AUDIO Chris De Neef Fast Track Consulting
Culture Trumps All. Memes Drive Culture
Culture is the sum of the behaviors, convictions, principles and thoughts of the organization's members, and to some degree its clients, partners and suppliers. Culture is not static – it evolves. We can drive culture slowly by changing (individual) behaviors. We can also expand culture virally by cultivating and nurturing the memes that embody the new normal. What is your company’s culture? Does it serve your business model? If not, what would? How do we nurture the memes we want to drive our culture? How do we influence individual behaviors to get the culture best serving the future of our business?
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CLICK ON PHOTO FOR AUDIO Ralph Verrilli Madison Park Group
M&A Transformations
It doesn't matter which side of M&A you’re on – exit strategies or growth through acquisitions, the landscape has become increasingly more complex. What are the trends that are changing the M&A landscape in the engineering tools markets? What might these transformations look like, and how do we expect them to evolve?
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CLICK ON PHOTO FOR AUDIO Scott Leemans [X]
Big Compute: Transitioning the Possible to the Practical
Two dimensions of big compute: What’s happening at the bleeding edge of the possible? And what’s happening in the realm of the practical? Gibson’s quote, “The future is already here, it’s just not evenly distributed” exposes that difference between the possible and the practical. Big Compute has the potential to shorten the distance between the what’s possible and what’s useful for everyday design and engineering. In the consumer space, Siri and Alexa have made that transition, as have useful translators. What about the design and engineering space? What’s out there that easy access to Big Compute can enable to make the jump to practical? What do we want to see? What will be game changers?

Saturday, April 8, 2017


11:00 AM   Discussions and Roundtables
Cyon Research investigates issues in engineering and design. That research forms the basis for the issues & topics for these group discussions. Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Also, meetings among groups with a common interest. Check out http://cofes.com/audio to listen to the roundtables from COFES 2016 and earlier.

CLICK ON TITLE FOR AUDIO Applying Machine Learning to Design & Engineering     Machine learning is the domain of programming where computers are taught to learn tasks without having been explicitly programmed to perform them. It is already having an impact on our lives, via applications ranging from automated translation, fraud detection, and Amazon recommendations, to self-driving cars. What happens when we start applying machine learning to design and engineering? While we’re a long way from “Siri, design me a widget,” we’re not that far from having a system that can provide a running conversation and commentary on the decisions made in the design process. What do we want here? Where should we drive it? Who should be in control of the creation of such systems? How far are we from the time when NOT using such as system could be considered professional negligence?

CLICK ON TITLE FOR AUDIO Desert Island Design     If you had to build something from just materials on hand, how would you design it? We know the challenge of Apollo 13 having a life-or-death problem to solve with just materials on hand. The miners on the Discovery Channel’s “Gold Rush” show another great example of such “field fixes.” But what about constraining DESIGN in the same way? Take a look at the “Mine the Scrap” project at certianmeasures.com. Where might this thinking be most valuable? What would it take to incorporate it into our existing design tools and processes? Where else might we go with “Desert Island Design”?

CLICK ON TITLE FOR AUDIO Rethinking Complexity     We are being asked to solve ever-more-complex problems. However, the record of failed projects reminds us that the best big solutions are composed of several small solutions. “Composed” is the key idea. Systems thinking is the key to this composing. How can systems thinking change the way we address complexity? Complex systems without the ability to adapt are prone to failure. With systems thinking, we can begin to address that need. How do we design in that adaptability? Do we have the right tools? What about embracing complexity by re-imagining the systems with biological analogues? What’s the cost of not using this approach? Rather than driving complexity out of our solutions, can we design systems that embrace complexity to address complex problems?

CLICK ON TITLE FOR AUDIO The COFES Institute     COFES is adapting to the needs of the ever-changing design and engineering software industry. The COFES Institute is a new non-profit entity dedicated to fostering a safe environment where business leaders and technology providers can meet to identify and discuss key decisions and challenges facing the industry. COFES has been donated to the COFES Institute, which now has the responsibility and opportunity to shape the future of COFES and influence the future of our industry. COFES has consistently captured the magic of those transformative hallway conversations that always seems to takes place “while the conference is in session.” The design of the event is to bring together industry thought-leaders, analysts, venders, academics, governments and customers of software for design and engineering, and provide that immersion in the future to bring clarity in the present. This roundtable will explore the role that COFES, and the COFES Institute, play in shaping the design and engineering software tools of tomorrow and the impact they have on the created world. Come help shape the future.

CLICK ON TITLE FOR AUDIO The Intersection of Model-Based Design and System Engineering     Designs in mechanical engineering, electronics, interconnect, IoT, and software progress from simple simulations to more complex and realistic simulations, to real prototypes. Model-in-the-Loop runs models on emulated hardware. Software-in-the-Loop runs software on emulated hardware. Hardware-in-the-Loop runs software on actual hardware, typically at the prototype stage. At each simulation/emulation stage, X-in-the-Loop emulation requires content from the other domains as a baseline. How are those system configurations managed across those domains? You might have a dynamic 3D model of mechanical hardware, a prototype of a printed-circuit board, a diagram of the product interconnect, a fully functioning cloud-based system for IoT, and a UML model for software. A month later, the latest system configuration could be very different. Managing that configuration, and simulating it, could be tremendously advantageous. How would we go about doing that? What challenges are still unresolved?

CLICK ON TITLE FOR AUDIO What are the Engineering Problems of the Future?     Drafting and 3D shape-design applications work well. So do FEA and CFD. What are the bottlenecks to developing higher-reliability and lower-cost manufactured products? What are the challenges to producing lower-cost buildings, roads, utilities, and other infrastructure?

12:30 PM   Lunch
 
2:00 PM   Discussions and Roundtables, Round 2
A second set of long discussions.

CLICK ON TITLE FOR AUDIO Do We Need a Lobbyist?     Mature industries are typically supported by a lobbying arm. Do we need one? What external issues do we face as a community? What legislation (here and abroad) adversely affects us? We all benefit when the government funds creation of tools to solve previously unmanageable problems. 50 years ago, NASTRAN was a great example of this. But should government be in the business of developing software that directly competes with COTS (commercial off-the-shelf) products? What should it be funding or supporting? What else might a lobbying arm do for the industry of software for design and engineering?

CLICK ON TITLE FOR AUDIO Evolution of the Digital Twin Vision     The idea of digital twins came from aerospace, where there is a need to understand the wear and tear on each individual plane, and an opportunity to analyze the stress experienced by that specific plane to influence how it should be maintained. Since then, that sharp vision has been applied in other arenas and the definition expanded and morphed. What is the consensus of the vision for digital twins today? Where is it likely to expand in its value and use? What new opportunities are likely to be presented? How might the vision evolve from here?

CLICK ON TITLE FOR AUDIO --> Generative Design Meets Additive Manufacturing     What will it take to build into CAD systems the capability to prevent someone from designing something unprintable? The goal for manufacturing-aware design is tools that account for manufacturing constraints for both additive and subtractive techniques. And—ideally—coupled with predictive costing analysis. What happens when we add generative design into the mix? How far upstream should it reach? What about topology optimization tied to generative design? How do these considerations change our tools and how we think about design and engineering?

CLICK ON TITLE FOR AUDIO It’s Not a Green-Field World: Making Current Building Inventory Less Inefficient and More Productive     As a country, we focus much of our attention on the challenges of energy and sustainability improvements in the automotive sector. But automotive is only a small component of the overall problem—and most vehicles on the road were built within the past 20 years, and therefore were subject to increasingly high standards. The operation of buildings consumes the biggest portion of the energy pie, and has a huge impact on sustainability. And most buildings were built long before we paid much heed to energy or sustainability. New LEED-certified structures are good, but an effective program to reduce energy consumption and pollution MUST focus on addressing existing infrastructure. Perhaps we need a national building census to take stock of the problem, and a carrot/stick approach to addressing the worst offenders first. What’s missing from our toolbox to support this effort?

CLICK ON TITLE FOR AUDIO New Domains for Design and Engineering Tools     We’ve had some interesting discussions about modeling tools for things like molecules and DNA, things outside of the usual products addressed by CAD. What about R&D for more biologically-oriented products? There’s a strong overlap with our core technologies, but also some interesting “white space.” We know about Autodesk’s work in this space, as well as Dassault System’s BIOVIA. Who else is in this space? How are the lines being blurred? How far are we from a viable market for robust design and engineering tools for the weird and wonderful? Will tools dedicated to these other domains drift back across domains to provide value in the design of things? What questions should we be asking?


Sunday, April 9, 2017


10:30 AM   Special Session: Peter Marks
Joel Orr   CLICK ON PHOTO FOR AUDIO On Sunday at COFES we invite a special guest to spend the morning with us discussing the ways of the world with those who still have an opportunity to change it—US! We hope you'll be able to join us.
All COFES Interns will take part as equal participants with the other COFES attendees.    

COFES 2016 Audio

Friday, April 8, 2016

10:15
AM


 
Technology Suite Briefings 
 
CLICK ON PHOTO FOR AUDIO
Biomimetic Tools
Mike Riddle
CTO
Why Biomimetic Programming?
Biomimetic Programming is not about simulating biological systems. Rather, it is an approach to programming complex systems using an architecture that mimics how biological systems work. As systems become ever more complex, they become fragile and hard to understand and maintain. Biomimetic programming offers a path to eliminate software fragility and in the process, it embeds intent into the source code. Mike will address these and the other rationale behind, and benefits of, biomimetic programming.
 
 
CLICK ON PHOTO FOR AUDIO
Dassault Systemes SolidWorks
Lou Feinstein
Senior Manager, Portfolio Management
The SOLIDWORKS Ecosystem: Designing Connected Products
By the end of last year, 4.9 billion connected devices were already in use. That number is expected to grow to 25 billion in less than 4 years, with an economic value estimated at $4 trillion. Connected products are a new economy of goods and services: a virtuous cycle of Web, Analytics, and Apps. This is an unprecedented opportunity for growth and leadership. The time has come to create the products that will take advantage of this opportunity. Come take a look at the SolidWorks approach to connected devices and its leadership in this space.
 
 
CLICK ON PHOTO FOR AUDIO
IntrinSIM
Joe Walsh
CEO & Founder
Connecting to Technology
A discussion of intrinSIM’s unique technology broker model and a review of its current technology portfolio
 
 
CLICK ON PHOTO FOR AUDIO
Kubotek
Paul Stallings
Vice-President of Research & Development
KCM: The Next Generation Modeler
Kubotek USA introduces the next generation of geometric modelers: KCM. Paul is KCM’s chief architect and will unveil this new technology.
 
 
openBoM
Oleg Shilovitsky
Co-founder & CEO
openBoM - A New Type of Data Management for Engineering and Manufacturing
openBoM is a cloud data management and collaboration tool for hardware startups, manufacturing and supply chain companies. We’ll discuss the research that brought us to our current vision and alignment with the manufacturing trends of: distributed global manufacturing networks; one-click manufacturing; the maker movement; and hardware startups. We’re looking to engage in a conversation and get your thoughts on our findings and vision.
 
 
CLICK ON PHOTO FOR AUDIO
Siemens PLM Software
Peter Kerwin
Product Manager, Parasolid Components
When Technologies Converge, Customers Win and Markets Change
When the moment is right, competing technologies can converge to give users the best of both. Soon after, users wonder how they ever managed without the productivity gains afforded by the changed paradigm. Software vendors need to be alert to such moments. Missing an important shift can leave them flat-footed in the market, but moving too early can be even worse. Siemens PLM Software believes the moment has come for traditional boundary representation (b-rep) modeling and facet modeling to converge, driven in part by the 3D printing and scanning revolution, which has transformed irritating bottlenecks for a minority into mainstream productivity barriers that must be addressed. What other industry trends are forcing this convergence? And, what other technologies are about to converge and change the PLM landscape?
 
11:00
AM


 
Analyst and User Briefings
 
CLICK ON PHOTO FOR AUDIO
Andrew Hessel
Autodesk Research
Keynoter's Session
An interactive discussion on the topics raised in the Friday keynote.

 
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CLICK ON PHOTO FOR AUDIO
Deke Smith
Cyon Research
The Long Road to Impact
BIM has been around for a while now and those that have embraced it effectively have reaped much of the benefit. Much the same can be said for LEED (and similar efforts). Many of the buildings we look up to have been designed with BIM and achieved high LEED ratings and these “good” buildings have much of our attention. But if we look at the overall number of buildings built today, “good” buildings amount to an insignificant percentage. What’s it going to take to make “good” buildings more than just a drop in the bucket? And what are we doing to facilitate the conversion of “bad” old buildings into “good” old buildings, as was done for the Empire State Building?
Sam Miller  
CLICK ON PHOTO FOR AUDIO
Sam Miller
Magic Leap
The Demands of Co-Evolution
The front end of design is where the interplay among compute and sensing technologies, manufacturing methods, and software toolchains begins. We’ve seen paradigm shifts in each of these areas. Now we’re beginning to see rapid shifts in the nature and scope of Content. But Content is constrained, like a painting, by the pallet of software and the canvas of hardware. What will a paradigm shift in Content look like? How do we manage the interplay among each of the domains? What tools might enable analysis-based prediction in software and Content? The languages of hardware, software, and content are disparate: what does it mean to bridge the gap between the creative process of content and the equally creative process of design engineering?

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CLICK ON PHOTO FOR AUDIO
Keith Meintjes
CIMdata
The Route from Requirements to Simulation goes through Systems Engineering
As simulation moves to the front of the product development process, ahead of detailed CAD definitions, it becomes increasingly important that simulation be "connected" to product requirements. The vision is that simulation-models provide a means to communicate, collaborate, and assess design maturity. Model-based systems engineering (MBSE) provides the framework for this. How do we make it easy for requirements to be developed, assessed and validated with MBSE? What’s the roadmap for a systems engineering focus on product architecture to enable multi-domain trade studies, with traceability from requirements through to the physical design?
David Prawel  
CLICK ON PHOTO FOR AUDIO
David Prawel
Colorado State University
Opportunities for Software for Additive/Hybrid Manufacturing
We’re seeing massive innovation in Additive Manufacturing (AM) machines, materials, and processes. Software has a long way to go to catch up to get the most out these advances in AM. Most CAD software have the metaphors of traditional (subtractive) manufacturing embed into their design language. The concept of a lattice structure or a “foam” don’t exist in today’s design tools. Nor do concepts of “design of materials”. Software opportunities abound. What key needs for the masses are yet to be met? Where are the new, unfilled niches? Where is the opportunity to have an impact?

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CLICK ON PHOTO FOR AUDIO
Tom Pennino
TP Technologies
PLM from an EDA Viewpoint
After years of moderate success, PLM, driven in part by the significant electronic content in automobiles, has become a competitive necessity for Electronic Design Automation (EDA). In addition, the integration of the automobile into the Internet further motivates the adoption of PLM into the EDA tool set. This discussion will focus on PLM growth and assimilation into EDA, with a strong view from EDA’s perspective.
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CLICK ON PHOTO FOR AUDIO
Chris De Neef
Fast Track Consulting
Technology Moves Faster than Culture
Throughout history, we’ve had to adapt our cultures to changes in technologies. But technological changes take place at a pace that culture can’t keep up with. This is true for corporate culture as well. How can we take advantage of the mismatch between the rate of change of technology and the rate of adaptability of corporate cultures? How do we think about designing firms for adaptability? Can we leverage technology to drive culture change? How should this change the way we think about and design products and buildings?

Richard Riff  
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Richard Riff
RR Executive Consulting
Industrie 4.0
Industrie 4.0 started as a German vision for the future of manufacturing. Key to this is the use of data from connected products to reap huge benefits in quality, efficiency, and costs. The reality is that the fundamentals for driving IoT will happen because of the benefits to the manufacturer first. Consumer-focused IoT value will start as a novelty, but over time will dominate. What does this have to do with PLM? How does this change the way we think about the design process? Who is our customer? What is are his/her needs?
11:50
AM


 
Analyst and User Briefings
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Marc Halpern
Gartner
Co-Evolving Software- and Sensor-Enabled Products
Products are evolving with the addition of sensors and software. The business models for these products are also undergoing profound change. The individual aspects of sensors, products, and software cannot be effectively designed in isolation – each influences the other. What are the implications for the tools and processes we use to define, design, deliver, and deploy the coming generation of sensor and software-enabled products.
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Allan Behrens
Taxal Limited
Moving from Physical Products to Those Products as a Service
We’re in the throes of a dramatic evolution in the way we develop and deliver our products. Product is no longer just software or hardware – it is both, and in some cases, content as well. The software industry is being disrupted by the shift from software as a product (paid-upfront perpetual license), to software as a subscription. We’ve seen some leading edge firms start to deliver physical products as a service, as GE did when it started selling propulsion as a service rather than aircraft engines. The differences are subtle, but the economics and incentives are transformative and disruptive. What other physical products are ripe for a shift to “product as a service” (PaaS)? Other than identifying the opportunity, what are the other key considerations? Obviously managing cash flow (and for public companies, stock price) is critical. What else?
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Michelle Boucher
Tech Clarity
Materials Impact
Advances in composites and additive/hybrid manufacturing are forcing a rethink of traditional design. An “as manufactured” model is also needed to assess product performance. Other innovations in materials have opened the door to new possibilities. How do our design tools need to evolve to help engineers take advantage of the latest developments in materials? What advancements will empower teams to make the right decisions around materials? How can design tools help engineers consider new options based on manufacturing technique? What is needed to help engineers predict the material properties of the as-manufactured part?

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Jon Peddie
Jon Peddie Research
The Reality of AR and MR
Manufacturing tool or just a toy? AR (augmented reality), VR (virtual reality), and MR (mixed reality), are all immersive technologies, but what’s the reality of these realities? In the manufacturing sector AR is a very real thing from training to testing, repair, and assembly. AR and IoT are fast closing the loop so that manufacturing and design data can be used in the field, and field data is circling back via AR and IoT to influence design and manufacturing. Big money is at stake here. Where does the CAD, CAE, and BIM/PLM fit it? What is really happening in the field and who is doing real work here? What are the implications for OUR industries?

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Joe Barkai
Joe Barkai Management Consulting
Recalibrating the Innovation Process
Many organizations suffer from acute myopia: Once their product is sold or deployed, they stop caring about it. They don’t track its performance, how users are interacting with it, and how well it meets customer expectations. Some of this myopia is built into the process, with long-term decisions made based on vague market assumptions and stale requirements. IoT-centric innovation has the potential to change this. How? What will it take for truly IoT-centric innovation to enable agile, interactive, and self-correcting innovation?

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Andreas Vlahinos
Advanced Engineering Solutions
Digital Twins, IoT, and CAE - Oh My!
It’s not just about the customer experience: manufacturers are using data gathered through smart connected products to improve productivity on the factory floor, the design process, and product delivery. For complex systems, many are demanding a highly detailed digital model (digital twin) with each individual product delivery. Digital Twins can track product health, and can, with real time CAE provide actionable and pragmatic feedback. IoT is a critical enabler for this. What are the implications for the tools we use for design of these systems? How do we need to prepare for downstream use?

Chad Jackson  
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Chad Jackson
Lifecycle Insights
Can MBE, MBD, and MBSE Play Nice Together?
Model-based initiatives have been gaining an increasing amount of attention. Model-Based Enterprise (MBE) efforts are focused on mechanical hardware documentation. Model-Based Design (MBD) initiatives are targeted at quicker virtual prototyping cycles for embedded software. Model-Based System Engineering (MBSE) strategies offer a single unambiguous definition for systems design. So far, these three approaches have different definitions, standards, and patron organizations. It seems the only thing they really share is two words in their title. Is there an underlying relationship among the three? Should there be more collaboration between these efforts? How might we be better served by having the three constituencies work together? What are the steps to make it happen?
Forest Flager  
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Forest Flager
CIFE
Optimizing Design Across Multiple Domains
Many products are complex— systems that require the collaboration of a team of specialists to design and manufacture. How can teams56 working across these multiple domains best optimize their products? Multidisciplinary Design Optimization (MDO) is a methodology that leverages computing to enable design teams to consider all relevant disciplines simultaneously. MDO enables project teams to exploit the interactions between subsystems and improves overall product performance. How does MDO work and where is it being best applied today? What can software vendors do to facilitate MDO? What’s next in this field? How might this impact business process?
2:15
PM


 
Technology Suite Briefings 
 
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Biomimetic Tools
Mike Riddle
CTO
The How of Biomimetic Programming
The core of biomimetic programming is centered on these principles: extreme encapsulation of objects, message-based asynchronous design, and designing with interfaces. Mike will give a briefing on how to start programming with biomimetic programming methodologies, and the key aspects of its core principles.
 
 
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Dassault Systemes SolidWorks
Peter Rucinski
Director, Product Portfolio Management
The SOLIDWORKS ecosystem: Design-to-Manufacturing
Great designs get built! The integrated applications from SolidWorks Gold Partners, provides a complete "art-to-part" environment, all within SolidWorks. This Manufacturing Ecosystem enables engineering and manufacturing teams to work concurrently without having to export or import data between systems. Thousands of companies have been taking advantage of this Manufacturing Ecosystem to become leaders in their respective markets. Come take a look at SolidWorks approach to Design to Manufacturing and its manufacturing ecosystem.
 
 
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IntrinSIM
Joe Walsh
CEO & Founder
Connecting to Market
A discussion of intrinSIM’s unique go-to-market services offering for engineering software vendors covering a full breadth of services including planning, validation, preparation, deployment
 
 
Kubotek
Paul Stallings
Vice-President of Research & Development
KCM: The Next Generation Modeler
Kubotek USA introduces the next generation of geometric modelers: KCM. Paul is KCM’s chief architect and will unveil this new technology.
 
 
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openBoM
Vic Sanchez
Co-founder & COO
openBoM - A Deeper Look
openBoM is a cloud data management and collaboration tool for hardware startups, manufacturing and supply chain companies. We’ll share key openBoM features and functionalities in the context of case-studies gleaned from our Beta customers. As with the morning briefing, we’ll be looking to get your reactions and feedback.
 
 
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Siemens PLM Software
Bill Lewis
Director of Marketing for Teamcenter
Solving Product Complexity With Systems-Driven Product Development
Regardless of industry, today’s products are multi-domain system-of-systems. Tomorrow’s innovations will require companies to have an even greater understanding of how they work together and communicate. Systems Engineering and Systems-Driven Product Development approaches help companies develop and manage these increasingly complex products. Systems Engineering concepts are being leveraged beyond systems engineers, and non-systems-engineers need to be exposed to, and understand, the decisions that come from Systems Engineering. Bill will focus on the many domains and disciplines involved, and discuss practices for remaining successful.
 
3:00
PM


 
Analyst and User Briefings
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Brian Seitz
Cyon Research
Co-Evolving Product Design and Business Models
During the evolution of business over the century businesses have had to face new challenges; economies of scale, drive for quality, globalization, electronic commerce, and now Co-development of product design and business models. Having what appears to be dual and possibly competing objectives is nothing new though. During the past few decades businesses have come to accept concurrent engineering (simultaneous product and process design). However, this activity is joined by an objective of developing the offering to the market. For design and manufacturing firms switching to concurrent development of product and business models represents unique challenges beyond creating the best product. Design professionals will have to “put their business hat on” and address how product and the business models interact. How can and should products change to support a business model, how can and should the business model change to support the product(s) to maximize an enterprise’s objectives.
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Jay Vleeschhouwer
Griffin Securities
The View from Wall Street
Jay will review the performance of the technical software companies and industry, and their prospects for 2017 and beyond. Formerly a senior analyst and managing director with Merrill Lynch, Jay is now the senior research analyst at Griffin Securities. This will be his 15th annual review of the industry at COFES, and your only opportunity to see him in something besides a business suit.

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Michael Tardif
Building Informatics
Co-Evolution in the Building Industry
In the building industry, there has not be much in the way of co-evolution to-date: The design of buildings, and the design of hardware, software, and content to support the building industry, have all proceeded more or less independently. Of the four, the design of content for buildings is most woefully neglected, but is of greatest value to the Owner. This neglect is beginning to dissipate with the emergence of cloud computing, though it seems to be happening more as a consequence of the technology than as a conscious design strategy. What happens when we apply co-evolution to the needs of the building industry? What does the future look like with a conscious, strategic approach to the design of buildings, hardware, software, and content?

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Steve Wolfe
CAD/CAM Publishing
Tools for Composite Design
Composite structures are anisotropic. The loads they carry and their stiffness depend on the orientation of high-strength fibers in a matrix of weaker, more flexible material. Optimal composite structures should align the fibers with anticipated loads. Most design and analysis tools treat structures as uniform solids, assuming that material properties are uniform/isotropic. A few firms have developed tools for composites, primarily for aircraft structures. But these tools are limited to their design scope -- they are not easily extended to handle other types of structures, such as those that might be produced by 3D printing or other advanced manufacturing processes. How should future engineering software be designed to accommodate advanced composites and manufacturing methods?

 
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Don Tolle
CIMdata
Exploring the Design-Space
Design-space exploration should be easy. We won’t get anywhere if the software continues to require expert knowledge stuff like quantitative and algorithmic methods, design of experiments, Pareto optimization and more. We’re beginning to see intelligence built into these tools to enable designers to describe their problems in simple engineering terms – in effect, teaching the software to speak the language of engineers and not mathematicians. What progress has been made recently? What’s the path to make design-space exploration software a truly everyday engineering aid?
Gahl Berkooz  
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Gahl Berkooz
General Motors
The Impact of Big Data and Analytics on Engineering
Big Data and Analytics are creating new value-levers for manufacturers. Direct customer input from consumers is readily accessible by data mining social media (Facebook, Twitter, etc.) and has already proven quicker by 90 days than the traditional process for identifying warranty issues. Data can also be obtained directly from a connected product and used to generate quality reports. These two data streams will change product development, quality, and safety. How will existing PLM tools interact with this massive new data stream from customer and product? What can and should we expect from existing PLM vendors? How will the new players like Amazon, IBM, and GE entering into the space affect PLM?

Jon Jarrett  
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Jon Jarrett
Orbital ATK
Connecting Simulation to the Real World
By applying simulation very early in the design phase we’ve reduced the number of physical prototypes required to deliver quality products. While simulations have become better indicators of real product performance, the critical connection between simulation and real-life product performance is lacking. Verification and Validation (V&V) is key to quality and reliability. What should we be doing to bring V&V to simulation? How well does the simulation output match reality? What’s missing to drive us to an ideal state requiring no prototypes?

Tom Sisler  
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Tom Sisler
Knoll
The AEC Factory Floor
The boundary between what is “fixed/tweaked” in the design stage and what is “fixed/field adjusted” in the field is shifting. Craft manufacturing, furniture, traditional building construction, etc. are making the transition to manufacturing methods to reap major gains in productivity, repeatability, and automation. In doing so, much of the field expertise must move back to the design stage. What can be done to ease the transition for industries making the shift? What practices can and should be used to ensure product quality and intent?

Saturday, April 9, 2016

11:00
AM


 
Discussions and Roundtables

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Cognitive Computing: Power to the People
    The advent of easy-to-use, robust apps has the potential to significantly change the simulation landscape by putting powerful investigative tools in the hands of everyone in the product development process, including systems engineers – these tools would no longer be limited to experts. We want simulation tools so easy to use that they are accessible to anyone. The path of appification to democratizing CAE requires case definition and parameterization. As an alternative to apps, can we take advantage of cognitive computing (Watson et al.) or other deep learning systems to democratize simulation? What would that look like? How great a leap would that be? How difficult? Is this an overlooked game-changer?

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Complex Systems Demand Allowance for Failures
    Gall’s Law posits that successful complex systems arise out of successful simple systems. This can be seen in biological systems, with continuous adaptation slowly growing more and more complexity. But even in biological systems, failure is often a necessary step along the learning path. What happens when we start embracing failures and designing systems to accommodate them? Much of the US economy’s success hinges our acceptance of the role failure plays in success. What happens if we design for a similar resilience in buildings, rather than “overdesigning,” to allow structures to fail gracefully and be repaired? How can we change the way we think about what we build? What’s the cost of not using this approach?

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Educating the next generation
    Ask any architect or engineer—graduates of our current education system still haven't a clue how the real world works. Schools teach theory, not reality. Add to that an accelerating pace of change—how can schools keep up? What's worse, engineering, construction, manufacturing, and other trades are not attracting our best and brightest students. What can we do about these problems? How do we make a difference?

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Generative Design Arrives
    Generative design is quickly becoming a major tool in the early phases of design. At COFES 2005 we talked about RAVDA -- Rapid Analysis and Validation of Design Alternatives—to address the complexities of possible configurations of products with many variants, quickly and easily exploring the impact of proposed changes, validating them across all possible configurations. What we need next is to move RAVDA to the front end of design to automate the analysis and validation of generative designs. What might that look like? Who could benefit? Could this be a killer function for both AEC and manufacturing?

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New Tricks for Old Dogs
    How can programmers of successful engineering tools take advantage of new programming environments? New tools for software development appear every month. Examples such as git, github, and JIRA gained rapid acceptance shortly after they appeared. Newer languages, such as Go, and development environments, such as Angular.js, enable more efficient development of single-page web applications. Non-relational databases such as MongoDB, Apache Cassandra, MarkLogic, Datastax, and Redis, took off with the fortunes of Google, Amazon, and Facebook. But software for engineering design and analysis has typically evolved over decades. How do we take advantage of these new tools and methods? What impact are newer generation tools having on existing engineering software development platforms, languages, and methods?

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Security. Nothing’s Perfect
    The Apple-FBI court battle has highlighted the role software vendors play in protecting privacy. In our industry, software vendors must provide the best tools to protect intellectual property. Some vendors provide a walled garden, somewhat safe as long as you stay within the walls. For everyone else, life is not so simple. Each player — OS provider, hosting platform, engineering tool, PLM system, etc. — has its own security protocols and practices. And holes. What are best security practices for engineering software providers? What can users expect? No security is perfect, but where is the balance between too much and not enough?

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Software for the Built World
    Most buildings were built well before we paid much heed to energy or sustainability. BIM today is focused on the design and construction of new structures. Software for existing buildings is based on traditional tools for managing real assets. The operation of buildings consumes the biggest portion of the energy pie and has a huge impact on sustainability issues. What is needed is a whole new class of tools, dedicated to improving existing structures. The amount of money in this sector dwarfs new construction and the benefits can be reaped by owners, renters, taxpayers, and society as a whole. What’s in this new class of tools? What do we call them? How do we address this new, monster market segment?

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Will IoT Drive Disintermediation?
    Product design data is connecting to product use data via IoT, to feed back into design, completing the data cycle/knowledge turn. For manufacturers, this means they have a direct connection to the user. In many industries, the manufacturer has never had that connection to the customer—the customer relationship has been owned by the manufacturer’s channel. Dassault Systemes acquired much of its channel from IBM (and others) to get that direct connection to its customers. We’re starting to see companies like Tesla disrupting the automotive channels. What other industries might be disrupted if manufacturers get a direct connection to their customers?

2:00
PM


 
Discussions and Roundtables, Round 2
A second set of 90-minute discussions.

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Additive/Hybrid Manufacturing
    How do you 3D print 100 meters of 8’ tall chain-link fence with a machine that has a print volume of less than one cubic meter? Welcome to the world of inverse unfolders, matter compilers, and simulation-driven materials. We need new design metaphors for these new technologies. 3D printing is more than 30 years old, but we’re just starting to see the acceleration of new technologies and concepts coming to fruition that will completely change the realm of the possible. And we’re moving from what was possible but not realistic, to the realm of doable and cost-effective. Additive manufacturing is going to be disruptive in ways we can’t imagine. But when? How close are we? What can we see on the near horizon? And what’s making the transition from the labs to the street?

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Rethinking Sustainability
    What can we do to help our customers act more responsibly? How can we support better decision-making? In addition to lifecycle assessment tools and economic impacts, what can we do to help our customers design desirable products that THEIR customers will want to keep and maintain? Can our software support design as a foundation for the rebirth of an heirloom mindset when the consumer goes to buy? Can availability of 3D printable replacement components jumpstart this move? How might design for maintenance change the equation?

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Social Engineering and Design
    The science of customer motivation, behavior mapping, and customer engagement is about to dramatically expand as behavior-enabled hardware (e.g., FitBit), related software, and government policies drive massive amounts of searchable data via IoT, Big Data, and analytics. What motivates your customer? How does it impact design and engineering? Can new systems be designed from scratch or must they be iteratively evolved? What’s the vendor’s role in driving healthier lifestyles? What’s the government role in mandating that firms design products/buildings that encourage public good? How should firms recognize the social good their products are designed to influence? What are the hidden capabilities (and dangers) of our tools? How should they be used, and how do we prevent abuse?

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The Federated Toolbox
    Excel rules. So do SketchUp, Rhino, and many other products that just get the job done. No matter what role we play, each of us has our own set of software tools that we lean on: our own software toolbox. The challenge with software, however, is that the single job each tool does best is often just part of what needs to be done. What we’re left with is a set of tools optimized to individual tasks. How do we federate those tools so that we can start optimizing our work across the separate tasks? What do we need to agree on for handoffs between tools? Can we “Lego-ize” our favorites to work as a system without resorting to a walled garden of pre-connected apps?

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The Move to Co-Evolution
    The design of physical things has evolved greatly over many generations. From early origins of design by craftsmen and artisans, to carefully considered design and engineering on drafting boards, we have progressed today to building realistic and predictive models to explore with sophisticated software tools. But WHAT we are designing has changed. Much of the innovation and differentiation that drives product development today occurs in the domain of software and content. And that must influence the development of the physical and electronic design.

We’ve created great tools for the design of physical products and electronics, and decent tools for the design of software. The nature of these tools we use today is rooted deeply in the past. But there is a limit to how much further we can push our tools. At some point, we will need to wipe the slate clean and reimagine design tools in the context of the 21st century, starting from a new seed. We need a new generation of tools that understand and support simultaneous symbiotic development of the physical, electronic, logical, and content aspects of our products: Tools that support co-evolution of design. What might the tools we need for co-evolution of complex things look like? What paths might we take to creating great tools for co-evolution of complex systems?

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The Rise of Analytics
    In the past, manufacturers released their products into the world and had to guess how they were actually used and how they were performing. The Internet has made it possible to gather product use information from customers; we can now loop it back into design. But there is SO MUCH INFORMATION! PLM tools were never designed to handle the mass of information that IoT brings back from the field—not to mention other streams of data, such as Twitter, that we need to constantly monitor. Big Data and analytics are the key to making sense of all of this. What rational strategies are there for connecting PLM, Big Data, and analytics? How do we design products that can accelerate our ability to diagnose and correct problems in the field? What new product does this enable? Where else can we take this?

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What’s Next?
    Climate, demographics, politics, economics… What macro trends will affect us over the next 5-10 years? What’s happening in labs today that will soon influence our daily business? What dramatic shifts are coming? What other trends have been brewing for decades that are about to explode? Bring your own thoughts on key issues as we face up to our future.

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What does IoT do to AECO?
    For manufacturing, IoT completes the data cycle, feeding customer usage data back into design. That doesn’t happen in AECO today. Assume that it could. What IoT data would have a valuable impact for design? How much of a difference could it make, and who might reap the benefit? Could we find a way that ALL stakeholders in the AECO chain could benefit? What would it take to make that IoT roundtrip possible in AECO?

Sunday, April 10, 2016

10:30
AM


 
Special Session: A Chat with Peter Marks
Peter Marks   CLICK ON PHOTO FOR AUDIO
On Sunday at COFES we invite a special guest to spend the morning with us discussing the ways of the world with those who still have an opportunity to change it—US!



COFES 2015 Audio


Friday, April 17, 2015


10:15
AM


 
Technology Suite Briefings 
Our Technology Suite vendors will present briefings on their technology and research.
 
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Santa Fe Institute
Matt Koehler
Complexity Science Area Lead, MITRE
Engineering Complex Systems
We are building increasingly larger and more interconnected engineered systems. This is the realm of systems of systems, or complex systems. People are not a trivial component of these systems. The balance between people, software, and other elements of the systems may change over time. How do you design and engineer complex systems when the elements themselves are changing? MITRE has faced this challenge effectively by leveraging its relationship with the Santa Fe Institute (SFI). What role does SFI play in exploring complex systems and how does that fit in a commercial environment?
 
11:00
AM


 
Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
 
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David Brin
Futurist
Keynoter's Session
An interactive discussion on the topics raised in David's keynote.

 
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Deke Smith
Cyon Research
Public Impact of Private (and Public) Buildings
The benefit and impact that public and private construction has on the general public is not generally taken into account during the design process. There is no feedback loop or influence on behalf of the general public in the design process, other than the typical minimum mandatories of zoning and building codes. What can we do to change this? How big an issue is it? How do we fix this without putting the burden on designers and without imposing costs on owners?
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Keith Meintjes
CIMdata
Simulation Governance: Confidence First
Simulation can be demonstrably superior to hardware-based test and development in a number of aspects. Unfortunately, many companies fail to develop confidence in their simulation capability. This is not simply a technology issue, but one of organization and culture. Companies do not trust simulation to make critical decisions, yet they do not close the loop to calibrate and validate simulation so as to develop or confirm their own capability. How do we change this?
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Andreas Vlahinos
Advanced Engineering Solutions
3D Printing Screams for (and Enables) Different Design Processes and Tools
Additive Manufacturing (AM) has enormous potential. Current CAD, CAE, and topology optimization tools, while relatively mature, are not yet tailored to exploit AM. The design philosophies we are accustomed to are focused on the needs of traditional manufacturing processes. How do our tools need to change to really take advantage of AM and the mixed-mode of AM+SM (AM plus Subtractive Manufacturing)? What can we do if we’re freed from the constraints of SM? With multi-material AM, we have the ability to change material properties. How do we bring the design of materials into the design process? What other tools do we need to change (or can we build) to unlock the potential of AM?

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Michelle Boucher
Tech Clarity
The Verticalization of PLM Vendors
There has been a big change among most of the PLM software vendors to a vertical, industry-centric business strategy. These PLM vendors have dedicated resources to the unique needs of each industry sector. They're creating specialized offerings to meet industry-specific challenges, following in the footsteps of other enterprise software markets a decade ago. What does this mean for their customers? What potential pitfalls are created by this verticalization? Will this hinder or enable solution value? How will vendors balance investment between the 20% of requirements that meet 80% of customers' needs versus the 80% required to support the last 20%? How does this impact the respective roles of mainstream and specialized MCAD?

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Jon Peddie
Jon Peddie Research
“Strategery” for Virtualization and Remote Graphics
Work anywhere, anytime, on almost any machine. We’re at an inflection point that is enabling new levels of collaboration and error-free productivity. The combination of virtualization of GPUs, effective virtualization software, enhanced security algorithms and security hardware, and widespread high bandwidth access has made this possible. What are the remaining barriers to adoption? Why should we care? How does this impact our corporate business models and strategic planning?

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Jack Byers
Vanguard Marketing International
The Tunnel Vision Trap
We all have to get the job done. Tunnel vision is what happens when we focus on the finish line at the expense of the context. Similarly, focus on the bottom line leads to a similar tunnel vision ignoring the side effects of that focus. What can enable us to avoid tunnel vision? How do we make time? Where’s the payoff?
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Bob Deragisch
Parker Hannifin
Internet of Things (IoT) Part 1: Security, Management, and Control
Merely instrumenting a product does not provide value. Where and how to capture and communicate the ‘sensed’ data, security, rights management, conflicting transmission vectors, and analytics are key to getting (and protecting) value from IoT. How do we plan for dealing with security at each step of the process? What is needed to manage the data and analytical insights? Where do sustainability, recycling/reuse considerations come into play? And how do we balance openness, security, and need for control?

11:50
AM


 
Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.
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Phares Noel
Cyon Research
The COFES STEM Initiative
STEM focus, education, and literacy have a direct impact on the vitality of our economy. CAD and design tools are now available to students at no cost. What is required to make that accessibility valuable and relevant? What STEM skills will employers value in the coming years? Where do design tools fit in? How do we shift our existing education systems to deliver future employees with those skills? What mechanisms might we need beyond our current education systems? How might we best leverage our influence to achieve these goals?

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Michael Tardif
Building Lifecycle Information Group
Informatics: Rethinking Deliverables
The design process generates much more value than many of our clients, who want traditional deliverables, are prepared to receive. Design professionals trying to deliver value are hampered by a culture of traditional deliverables. How do we change that? How can we show our clients the value of what we can deliver? What is the role of informatics in making this possible?

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Marc Halpern
Gartner
Rethinking Simulation as a Strategic Discovery and Knowledge Creation Tool
Most organizations miss the greatest value of simulation. More than validation and prediction, simulation can accelerate discovery and knowledge creation. To do this requires proper discipline and systematic approach. We'll explore the nature of that discipline and how augmenting simulation with data analytics, dimensional analysis, and content/knowledge management buttressed by scenario planning and systems-centric thinking can accelerate knowledge creation.
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Steve Wolfe
CAD/CAM Publishing
What Will Convince Customers to Move CAD from their Desktops to an Online Service?
Today most CAD companies offer software as a service option as well as installable packages. One benefit is reducing administrative costs by eliminating the need to install software and updates. But is this improvement enough to get customers to abandon personal workstations that have proven reliability and performance? What else must cloud-based CAD systems offer to be irresistible? What are the impediments to the transition?

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Joe Barkai
Diagnostic Strategies
Internet of Things (IoT) Part 2: Changing the Design and the Design Process
Merely connecting a product doesn’t make an IoT. Product designers and business owners need to define the functionality that forms classes of connected and collaborative physical entities; AND the physical architecture often needs to reflect the operational needs of IoT. As we begin to incorporate IoT mindset in product design, we need to revisit the role of engineering software (including ALM, PLM, etc.). How will our tools support the demands of IoT? What are the IoT design issues? What methods, tools and organizational maturity are needed to address them?

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Dennis Nagy
Beyond CAE
Most Engineers Don’t Use Simulation: How Can We Change That?
Engineering Simulation (CAE) is an essential part of mainstream product development workflow. Despite that, the penetration of CAE into wider use is still in its infancy, with fewer than 20% (perhaps as few as 5%) of engineers using CAE. What will it take to get CAE used by a solid majority of engineers? What obstacles are in the way to achieving broader use and how do we overcome them? Will changing where in the workflow CAE is used enable its increased use? What role do validation, testing, confidence, ease of use, problem-specific templates/apps, and machine learning play?

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Tom Pennino
TP Technologies
PLM from an EDA Viewpoint
After years of moderate success, PLM, driven in part by the significant electronic content in automobiles, has become a competitive necessity for Electronic Design Automation (EDA). In addition, the integration of the automobile into the Internet further motivates the adoption of PLM into the EDA tool set. This discussion will focus on PLM growth and assimilation into EDA, with a strong view from EDA’s perspective.
2:15
PM


 
Technology Suite Briefings 
Round 2 of Technology Suite briefings.  
 
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Blackbox-Orange
Pat Chartrand
President & CTO
The MAKER movement of CAD Software
A Discussion on how the MAKER movement can be leveraged within CAD rooms everywhere. By enabling designer, engineers and Management to design their own extension to their favorite design software.
 
 
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The Center for Understanding Change
Mike Riddle
Director of Meta-Model Architecture
Software Tools Reimagined
At COFES 2000, Mike Riddle asked the question: Why are we using software tools designed for hardware of the 1980’s and earlier? He spent the next 15 years designing a conceptual framework and software toolkit to address hardware from 2010’s forward. The toolkit reduces time-to-market, simplifies debugging and product support, and provides for plug-ins that can work across multiple product generations without revision. The framework allows for the separation of high- and low-level design while stressing high performance. Similar in scale and scope to Microsoft’s .NET architecture, this collection of extreme-encapsulation objects can be used to greatly simplify the design and implementation of complex systems, including distributed, multi-core, and multiple-platform solutions.
 
 
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Santa Fe Institute
Matt Koehler
Complexity Science Area Lead, MITRE
Working with the Santa Fe Institute
Why do so many companies and government organizations find it useful to work with the Santa Fe Institute (SFI) which is at heart a basic science organization? Because SFI has learned how to address really hard problems. SFI is dedicated to the scientific understanding of complex adaptive systems: systems composed of many interacting components, each with many inter-connections, often mathematically non-linear, that can change and adapt over time. Small changes in one part of such a system can lead to massive and unpredictable changes in the system as a whole. Some of the most pressing challenges facing science and society today, including global conflict, clean energy, climate change, stable and productive economies, indeed the sustainability of human civilization, involve precisely these kinds of complex adaptive systems.
 
 
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Siemens PLM Software
George Allen
Chief Technologist
Geometric Modeling: The Times They Are A-Changin’
We have been modeling the shapes of physical objects in essentially the same way for 35 years or so. However, there are some emerging trends that will almost certainly force some changes: additive manufacturing needs representations of the insides of objects, not just their boundaries; GPUs require homogeneous geometry and algorithms; physical scanning devices are producing new types of data, like point clouds and voxels. What will happen? Evolution or revolution?
 
3:00
PM


 
Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.  
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Brian Seitz
Cyon Research
The Engineering of Software
We’ve been building software for decades. What began as a craft undertaken by individuals to solve distinct problems, has evolved to a guild practice with master craftsman and agile teams. Keeping our increasingly complex software robust to incremental change is a key challenge. Can we keep going in the direction we’ve come from, building more and more complex software? What are the alternatives? Is a new age of industrialization of software development occurring (as evident by the popularity of APPS and the Internet of Things). Several industry leaders are changing their practices to address continued trend of software commoditization. What is the next evolution in software development and operations?
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Martin Fischer
CIFE-Stanford
Software for Manufactured Construction
Manufactured construction requires software tools for designing the interfaces between building systems and components across levels of detail and disciplines, and for managing these interfaces. What can we take from the manufacturing industry to address this? What tools will still be missing?
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Bruce Jenkins
Ora Research
Is MBSE the Path to Exploiting the Value of Design-Space Exploration?
Design-space exploration (DSE) software is helping engineers conceive more design alternatives earlier in the design process, rapidly evaluating trade-offs, identifing the best designs, and then to optimize them. But much of its potential remains untapped. Will integration with model-based systems engineering (MBSE) frameworks be what unlocks DSE’s full power and value? What’s needed from DSE, MBSE, CAE, PLM software vendors to make this happen?
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Allan Behrens
Taxal Limited
The Business of Products
There is more to our customers’ businesses that the production of products. We have tools for managing relations with our customers; with our suppliers; tools for logistics; tools for managing manufacturing and production; tools for managing our product portfolios; Big Data and analytics; and more. What is the relationship between PLM and these other tools for the other aspects of our customers business? What role should PLM vendors play in reaching out to these other areas of our business? What can we do to help our customers derive more value from OUR products in this broader context? How does that change our relationship to our customer? How can we adapt our offerings (or even just messaging), in order to add value to our customer’s bottom line?
Margaret Loper  
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Margaret Loper
Georgia Tech Research Institute
The Intersection of Big Data, Cognitive Computing, and Design and Engineering
Big Data and Cognitive Computing are impacting both the design and engineering of products. This impact will become much more apparent within as little as 3 years. “Big Data” already enables analysis of customer preferences to influence design. When Machine Learning algorithms extract previously unrecognized patterns from Big Data, what will we learn and how will it impact the profession? What will cognitive computing take away from the job of the engineer (as the calculator did before it), and what will we gain in return? How should developers of software tools for design and engineering incorporate Big Data and Cognitive Computing in their thinking?
Oleg Shilovitsky  
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Oleg Shilovitsky
Beyond PLM
PLM and the Cloud
As recently as three years ago, the cloud was viewed as a differentiator for some PLM vendors. The PLM world was divided between those who viewed the cloud as “the future” and those who viewed it as a fad. Today, most PLM vendors touch the cloud or engage with it in some way. But... what has really changed? Where do we stand with the big questions/challenges with PLM? Can the cloud still be the source of a competitive differentiator for PLM vendors?

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Lee Miller
HOK
What’s Next After BIM?
Although BIM adoption has been accelerating for years, most practitioners will agree that we mired in the same problems from the past. Building information models are still created as files in proprietary formats and using proprietary data challenging interoperability at its very core. What is the future of BIM? We have a good idea of what works and what doesn’t. BIM was the next step beyond just architectural CAD. What’s the next step after BIM? What will drive the change? What will be required of the next BIM platform? What’s going to get in the way of making it happen?

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Ted Blacker
Sandia National Laboratories
Validation, Margins, and Quantification of Uncertainty
The effect of materials, loading, and environmental uncertainty on performance are each difficult to simulate. When you add the uncertainty of physics being employed in the codes (i.e., model uncertainty), it can be difficult to build trust in the calculation results. Validation and verification techniques should become the standard practice in the simulation world: EVERY simulation report should have accompanying error bars. How do we make predictive simulation happen? What recent approaches have been useful? What do we do with the opportunity that additive manufacturing and topology optimization provide in inverting the design process? How will the resulting significant role of material design/uncertainty and process uncertainty be addressed?

Saturday, April 18, 2015


11:00
AM


 
Discussions and Roundtables
Cyon Research investigates issues in engineering and design. That research forms the basis for the issue topics for these group discussions. Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Also, meetings among groups with a common interest.

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Geometric Modeling in Transition?
    Geometric modeling has been in the background for a while. Customers often don’t know about the modeling kernels used by their design tools. It seems like a solved problem. Within the past year we’ve learned of at least four new kernels that have, or are about to, hit the market. What’s up with that? Why now? Where’s the opportunity to change the industry?

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Heads Up! (Big Changes are Sneaking Up on Us)
    Really big changes often happen slowly, but their cumulative impact can be disruptive. Some of these are trends we see far in advance, but ignore. Global warming and rising sea levels are two that we’ve caught too late in the game. Other changes, like the impact of gaming on graphics, we’ve benefited from without having to adapt. We heard about nanotechnology and genetic algorithms more than 10 years ago at COFES. Today we’re starting to see the effects of those innovations. Additive manufacturing is 30 years old, but only now is it disrupting our thinking about manufacturing. Cloud, search, translation, and other technologies are disrupting us even faster. On the immediate horizon are cognitive computing, IoT, analytics, predictive systems, and sentiment analysis. How will these transform us? How do we manage the disruptions that are approaching at greatly varying paces? What else is out there that we need to be looking out for?

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Leveling the Channel
    Software vendors don’t need the channel to push boxes anymore, mostly because there are no boxes to push. What vendors need are feet on the ground, interacting with their current and prospective customers, building relationships by meeting customer needs and solving customer problems. In the US, the most successful channel players have grown large enough to benefit from the economies of scale necessary to thrive in this service-centric business. Outside the US, the picture is quite different. How do you build economies of scale into your channel where the markets are hyper-local?

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It’s Not CAM Anymore
    CAM as we’ve known it isn’t really Computer-Aided Manufacturing, it’s really Software for Subtractive Manufacturing (SSM). SSM is a mature industry with great tools that meet our needs. What we don’t have yet is Software for Additive Manufacturing (SAM). For the first 30 years of AM we’ve relied on software tools designed with subtractive processes in mind to design objects for AM. And it’s been painful. There is an exploding opportunity to rethink almost all aspects of design when we are freed from the bounds of subtractive technologies. Now it’s time for software tools to unleash the potential of AM. Where are my tools for design of material properties? For design of intent? For analysis of non-traditional structures? We’ve just scratched the surface. How long will the new SAM market take to surpass SSM in market revenue?

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Analysis Before Geometry!
    We’ve talked for years about moving analysis to the early stages of design, where analysis can actually influence the design. That’s good, but not enough. We need to start talking about analysis and topology optimization before the geometry is even defined. We can do this with simulation-driven design and requirements-driven design, with simulation first, geometry later. The key is simulation, driven by fitness criteria and product requirements, prior to even thinking about geometry. What will we need to make this happen? Once we have these tools in hand, what changes will we need to make to our internal processes in order to reap the value?

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Goldilocks and the Cloud
    “The Cloud” is a co-mingling of many different concepts, including remoting, hoteling, virtualization, business model shift, federation, access anywhere, infinite computing, power on demand, pay-for-use, recentralization, on-premise/off-premise, and offloading of IT. Calling it all “the Cloud” makes good debate difficult. What aspects of “the Cloud” are right for a firm depends on the nature of the firm. Engineering software vendors have given us a variety of approaches to how they deliver their software. And the value or appropriateness of each of the many concepts of the Cloud are different for each firm. How do you define the right system architecture for your firm? What factors play in finding your firm’s Goldilocks zone?

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Will You Believe Your Simulation?
    Why build a simulation if you know from the outset that you won’t trust the results? Simulations are designed to reflect system design and predict system behavior, but there is always a mix of things that were left out of the simulation or were incorrectly represented in the simulation. How do you estimate your confidence in the results?

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Autonomous Systems
    Autonomous vehicles are making headlines. Autonomous systems make decisions and act on them, without human intervention. Few of us are working on autonomous systems today. That’s likely to change as we continue to add sensors, connectivity, and processing power, to formerly dumb products. A good example of this is the Roomba, which transformed the function of a vacuum cleaner. Self-flying drones are another. Which of our machines will become autonomous next? As we add degrees of freedom to our systems (and systems of systems), our risk goes up dramatically. What simulation tools do we need to support the design of autonomous systems? How do our other tools fit in? How do we address issues of risk, uncertainty, the potential for unforeseen conditions, etc.? How do we build systems that learn and adapt?

2:00
PM


 
Discussions and Roundtables, Round 2
A second set of 90-minute discussions.

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BIM as a Teenager
    Thirteen years ago, the AEC world settled on “BIM” as term to describe where AEC software was headed. We’ve been traveling down that road for 13 years now and for some, BIM has been transformative. But for the industry as a whole, we’ve still yet to unlock a large amount of the value that BIM can bring. What are the key developments we’re likely to see as BIM matures? Many are still stuck in the same processes they used prior to BIM. What can we do to help them make the transformation necessary to fully embrace BIM?

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Consumer Apps and the Design and Engineering Software Market
    Consumers are used to apps on tap. Have a quick need? There’s an app for that. The prospect of reaching hundreds of millions of consumers with games and handy tools opens the door to building both a community and a relationship with the customer. If even a small percentage end up relying on that relationship when choosing professional tools, the potential numbers will be staggering. And businesses are being influenced by what is being learned in the consumer app space. The value of rapid development “knowledge turns” is also changing the way software developers think about how they design software. What other impacts will we see as more vendors dive deeper into the consumer app space?

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Avoiding Metrics-Driven Torque
    Metrics drive behavior. We develop metrics so we can measure change. The rapid advancement of analytics tools is making metrics even more important. But no metric is perfect and too often metrics are not perfectly in line with our goals. The difference between our goals and the line of what we are actually measuring puts a figurative torque on our system, tending to drive us away from the change we are trying to achieve. A good example of this is our metrics for prosperity, which are invariably tied to growth. But we can prosper without growing, and there are limits to growth. How do we rethink our metrics to compensate for that misalignment, hopefully to sum into a zero-torque result? What metrics can be applied to innovation? What about sustainability? How do we measure success without torque-induced side effects?

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Business Model Disruption: What Am I Paying For?
    Until the Cloud, we had “Pay for Access” -- you had to buy the software to use it. This transitioned into “Pay for Maintenance” – you had to pay to keep current. With the Cloud, much of what you formerly had to pay for to access can be accessed free of charge. We’ve seen ad-supported software, freemium, and most recently Onshape’s “Pay for Privacy” business models. Business model transitions are notoriously disruptive, particularly for public companies, for whom stability (of revenue and profit) must maintain the quarterly beat. How do these new software business models change the relationship between the vendor and customer? How are businesses adjusting to these changes? What other changes might we see?

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Transaction-Based vs State-Based
    When you make a charge on your credit card or write a check, a note is made in a database about that transaction. There is continuous thread of transactions, from the time you open your account to the moment of your last transaction. The “state” or balance of your account varies from transaction to transaction, but you can always track where you are from where you’ve been. Unlike your bank account, your design tools typically don’t carry information about how the design got to the state it is currently in. Sure, there’s some level of undo, but that’s extremely limited. There is a lot of value in this “state-based” design, but there is also a great deal of value in the idea of a transaction-based design tool. Design tools on the market today that are transaction-based are often not promoted as such, even though this is the enabler of much of their strategic advantage. Much fuss is made, however, when transaction-based systems eschew the internal need for file systems. What are the real advantages/disadvantages of transaction-base and state-based systems? Will more of our design tools move to transaction-based? What are the key issues?

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Hacking the Internet of Things
    The hacking of Sony Pictures and the explosion of “ransomware” that can take over a workstation and encrypt all its files without the user’s permission underscores how woefully inadequate internet security has become. If engineering software in the Cloud and an Internet of Things are to be realized, technologies must be developed to prevent theft of data and intentionally damaging systems. How do you prevent a pacemaker from being hacked? Or a valve in an automated control system? We’re all at risk here. IoT complicates the risk equation. We may need to provide our customers with tools for designing security into their IoT connected products. Otherwise, they may suffer the consequences and liabilities of lack of security. Does anyone have a clue how to we address this and solve these security problems?

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Growing Design
    At COFES 2004 we heard John Koza talk about genetic algorithms. A key takeaway from his keynote was transforming the process of design from the process of explicitly defining an object, to designing the benchmark for what defines a “success” for the design: the “fitness” test. At the time, that proven process seemed unlikely to become a tool for practicing designers or engineers. But since that time, several developments have pushed us towards this transformation. Design optimization from our analysis tools has been effective in showing how we might tweak our designs. Only recently have we been able to let those tools run wild, as additive manufacturing is enabling our ability to construct previously unmanufacturable shapes. Generative design – designing the formula and relationship of parts without the need to explicitly define the entire object (or building) – has also become a familiar tool. We are on the verge of achieving that transformation from explicit design to design of intent. A key part of this is will be tools for the design of material properties. Where are this and other developments headed? How fast will the developments on the bleeding edge of the technology move into the mainstream. How will that transform the nature of the software tools we use for design and engineering?

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Next Steps for ASSESS
    What’s next for ASSESS? A hand-picked group of 40 key leaders participated in the Analysis, Simulation, and Systems Engineering Software Summit (ASSESS) at the Santa Fe Institute earlier this year. They kicked off a conversation long overdue. There is a community of developers, customers, academics, and others who need a nexus to gather and discuss important issues of analysis, simulation, and systems engineering. We’re proposing to make ASSESS accessible to a broader audience, as a symposium. What should the Analysis, Simulation, and Systems Engineering Software Symposium look like? What are the keys to making ASSESS into something you need to engage in?


COFES 2014 Audio

Friday, April 25, 2014


10:15
AM


 
Technology Suite Briefings 
Our Technology Suite vendors will present briefings on their technology and research:
 
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C3D Labs
Oleg Zykov
CEO
Geometric Modeling Kernels circa 2020
Geometry modeling kernels that have lived through the UNIX and Windows era now must make the transition to support a plethora of cloud strategies. How will this evolve over the next 6 years? What radical changes can we expect developers to require from their kernels and commercial components? Can the existing kernels make the transition, or will new requirements open the door to acceptance of a next generation of kernels?
 
 
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The Center for Understanding Change
Adrian Gheorghe
International Science Director
Fixing Complex Problems by Solving the Stakeholder Trust Issue
C4UC is developing a software tool that allows models (system dynamic and agent-based) to interact as if they were in a single, combined model, and it can do this even when the owners of those models are not willing to let their models beyond their own firewalls. In other words, the software will allow models/data held securely by independent stakeholders at multiple sites to run in an integrated framework without the stakeholders having to “trust” one another. This ability to allow stakeholders with a large and complex joint challenge to work together even when they don’t trust one another is likely to be a game changer.
 
 
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IBM
Brett Hillhouse
Worldwide Automotive Executive
Continuous Engineering for the Complex and Connected
Internet of Things (IoT) is not a dream. Today we’re seeing how more intelligent, instrumented, and interconnected products are transforming markets. How will manufacturers manage the complexity of designing systems of systems, while still being agile enough to respond to rapid changes in their markets? What is required to be able to engage in continuous engineering to address the ever increasing pressure to rethink, redesign, reintegrate, and re-innovate--continuously improving products and systems? How will design and manufacturing firms capture and share their engineering knowledge for efficient development of these complex and connected products?
 
 
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Lagoa
Thiago Costa
CEO
Disruptive Product Development
Lagoa's 3D cloud platform is transforming everything from visual prototyping to how customers engage consumers. Join us for a discussion on how to disrupt the product development lifecycle. Thiago’s background is unique as he's done VFx on movies such as Avatar as well as worked at the Stanford physics lab and Ubisoft. Join Thiago and Chris Williams in a disruptive discussion on the future of product development.
 
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Microsoft
Kris Iverson
Principal Development Engineer, 3D Printing
3D Printing. Facilitating the Maker market and accelerating growth in the Enterprise
3D Printing is much more than hype or the consumerization of additive manufacturing. It’s quickly establishing itself as the essential new capability for Millennials and for facilitating modern work practices. Please join us for a discussion about the state of the market, new work practices, futures and Microsoft’s role in 3D printing, together with a live demonstration.
 
 
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Santa Fe Institute
Chris Wood
Vice-President
Working with the Santa Fe Institute
Why do so many companies and government organizations find it useful to work with the Santa Fe Institute (SFI) which is at heart a basic science organization? Because SFI has learned how to address really hard problems. SFI is dedicated to the scientific understanding of complex adaptive systems: systems composed of many interacting components, each with many inter-connections, often mathematically non-linear, that can change and adapt over time. Small changes in one part of such a system can lead to massive and unpredictable changes in the system as a whole. Some of the most pressing challenges facing science and society today, including global conflict, clean energy, climate change, stable and productive economies, indeed the sustainability of human civilization, involve precisely these kinds of complex adaptive systems.
 
 
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Siemens PLM Software
Margarita Pariente
Director, Business Development
From Machine Automation to Machine Autonomy by 2020
Machine automation has been evolving in response to the demand for greater productivity and growth, improved workplace safety, and the ability to compete with manufacturing in low wage economies. However, advances in machine autonomy are required in order to make the next leap forward. What technologies will be required to support the operation of machines with greater autonomy by 2020? How do you design and manage productive work spaces that are flexible and where humans share space and tasks with robots?
 
 
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Top Systems
Sergey Bikulov
Executive Director
PLM Can Be Easy
The world of product development, manufacturing, and maintenance continues to get more complicated. PLM is one tool that we lean on to address this, but PLM is too hard. Can we find some non-cloud-based solution that isn’t too complicated to install, configure, customize, and is not cumbersome to use? Top Systems will share its thinking on this, including some interesting results achieved by applying parametric technology to PLM.
 
11:00
AM


 
Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
 
Saffo~Paul  
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Paul Saffo
Discern
Keynoter's Session
An interactive discussion on the topics raised in Paul's keynote.

 
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Phares Noel
Cyon Research
STEM Evolution
STEM focus, education, and literacy have a direct impact on the vitality of our economy. By 2020, how will the tools of education change? How will our needs change? What STEM skills will employers of 2020 value? How do we shift our existing education systems to deliver future employees with those skills? What mechanisms might we need beyond our current education systems? How might we best leverage our influence to achieve these goals?

John Kizior  
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John Kizior
AECOM
Rethinking the BIM Ecosystem
BIM technology is mature. Powerful tools are available for the entire building life cycle, as are established best practices and industry standards. Why is the process still broken? “Silos” are less the problem today than is the industry’s collective myopia. For many, strategic vision is less about perceiving what might be possible down the road, and more about understanding and seeing the present clearly. What are the fundamental transformations possible today? What are the roadblocks to those transformations? How will that change by 2020?
Michelle Boucher  
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Michelle Boucher
Tech Clarity
CAD by 2020
What are the trends that are likely to impact the need for CAD over the next six years? With babyboomers retiring, and fewer students graduating with engineering degrees to replace them, a smaller pool of potential designers and engineering may be one trend. What potential advances in our design tools might fill in some of the gap over the next six years? What are the other trends we need to be watching and responding to? How will they change our world and how will we need to evolve our design tools and processes to meet the need?
Dennis Nagy  
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Dennis Nagy
BeyondCAE
Simulation 2020
A realistic assessment of engineering simulation six years down the road must start with key enabling trends. What are these trends? How will they spread? What might block their progress? What do we KNOW will change? What do we THINK will change? What developments might sidetrack everything?
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Steve Wolfe
CAD/CAM Publishing
Engineering Software Makers Can’t Afford to be Aloof From Politics
Since its inception 40 years ago, the engineering software industry has had little involvement in politics. But the industry’s growth in revenues and profits has attracted attention from politicians, bureaucrats, and lawyers. Litigation by patent trolls, anti-trust actions, arcane tax laws that trap cash offshore, liability suits, the ACA, and the ever present desire to regulate every aspect of business has created a political climate that software firms can no longer afford to ignore. What can engineering software companies do to protect themselves and perhaps even benefit from government initiatives?
David Prawel  
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David Prawel
LongView Advisors
Impact of the Additive Manufacturing Explosion
The business of discrete product manufacturing is likely to have been dramatically transformed by the year 2020, much of it a result of the explosion of Additive Manufacturing (AM). What transformations are we likely to see? Will AM change the economics for small-shop manufacturers? Will they be able to play a serious role in global supply chains? What decisions should we be making today to thrive in this new landscape? How will product distribution change in the next 6 years? Should UPS and Fed-Ex be concerned, or will they be leading the change?
11:50
AM


 
Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.
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Richard Riff
Executive Consulting
Systems Engineering 2020
A vision of what systems engineering could be by 2020 and what needs to change in order to realize that vision.

Tom Sawyer  
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Tom Sawyer
Engineering News Record
Cognition?
With the formation of the IBM Watson Group, we are at the early stages of deployment of what can thought of as applied cognition. Yes, it’s very early and the technology is crude relative to what we’ve come to expect from Sci-Fi, but by 2020, applied cognition will be as pervasive as the internet and life without it will be equally unthinkable. And that’s just at the consumer level. What are the implications and opportunities for design and engineering? How will jobs and our education system react when much of the lower level thinking we do can be done better and faster by our device?
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Monica Schnitger
Schnitger Corp
Data Capture Grows up: Reality as Context
Data capture is everywhere. The real utility of Data Capture comes after the capture stage – when you’ve processed the data and are able to use the processed data to provide a reality context. Today, most who use Data Capture are modeling on top of point-clouds, for as-is models. What if you could just model from the point cloud? What if the result from photogrammetry could be smart enough to know that "this" is a patient's nose for cosmetic surgery? Or that "this" is a surface blemish in the dam, while "that" is a crack from the interior?
Martin Fischer  
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Martin Fischer
CIFE
STEM, Jobs, and Education
The nature of jobs and what we do at work has drastically changed since 1980. Our education system and what it teaches has not. This second part of two STEM-focused briefings focuses on the connection between the domain of STEM and the domain of the industries we care about: Manufacturing and AEC. If much of what is currently taught as STEM education is made available online by 2020 as some expect, what should universities teach so that the products and buildings made in 2020 perform dramatically better?

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Chris De Neef
Fast Track Consulting
Prediction Horizons
Jules Verne predicted inventions a century ahead of their realization. We seem to have trouble predicting what our world will look like more than a year from now! Do we lack Jules Verne's vision; did our prediction horizon shrink dramatically due to our accelerating pace of innovation; or is something else going on here? We’ll start with a look at COFES’ track record in envisioning the future, and see what we got right, wrong, and what we can learn for the future.
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Brian Lockyear
Slate Shingle Studio
The Delicate Balance of Thoughtful Consideration and Speed
Architects, designers, and engineers used to have the luxury of carefully considering the smallest aspects of their design. Much of this luxury happened because of the amount of time required for the tedious tasks of design development and documentation. Today, our software tools have vastly shortened that phase. Execution speed is the enemy of thoughtful design iteration. We need that thoughtful design if we want buildings to be worthy of standing 100 years instead of 10. How can we reconcile those two opposing forces and stop our drive towards the equivalent of “fast food” design? Where can we find driving forces to offset the economics of getting it out the door quickly?
2:15
PM


 
Technology Suite Briefings 
Round 2 of Technology Suite briefings:  
 
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The Center for Understanding Change
Mike Riddle
Director of Meta-Model Architecture
C4UC Live!
This will be the first public demonstration of the C4UC solution for solving the stakeholder problem. Mike will show three different, but interrelated system dynamic models each located on a different computer, and separated by independent firewalls, all interacting to solve a single model, without exposing data or algorithms.
 
 
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IBM
Brett Hillhouse
Worldwide Automotive Executive
Continuous Engineering for the Complex and Connected
Internet of Things (IoT) is not a dream. Today we’re seeing how more intelligent, instrumented, and interconnected products are transforming markets. How will manufacturers manage the complexity of designing systems of systems, while still being agile enough to respond to rapid changes in their markets? What is required to be able to engage in continuous engineering to address the ever increasing pressure to rethink, redesign, reintegrate, and re-innovate--continuously improving products and systems? How will design and manufacturing firms capture and share their engineering knowledge for efficient development of these complex and connected products?
 
 
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Lagoa
Thiago Costa
CEO
Disruptive Product Development
Lagoa's 3D cloud platform is transforming everything from visual prototyping to how customers engage consumers. Join us for a discussion on how to disrupt the product development lifecycle. Thiago’s background is unique as he's done VFx on movies such as Avatar as well as worked at the Stanford physics lab and Ubisoft. Join Thiago and Chris Williams in a disruptive discussion on the future of product development.
 
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Microsoft
Simon Floyd
Director, PLM Solutions
Advanced Decision Making with Predictive Analytics and Business Intelligence
By 2020 we will live in a world of 50 billion personal devices and 10 trillion fit-for-purpose systems facilitated by the Internet of Things and powered by information. In a future where information is the new currency, opportunities are abound. Please join for a discussion about Microsoft’s role in machine learning, predictive analytics, advanced decision making and the impact on design & engineering.
 
 
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Santa Fe Institute
Chris Wood
Vice-President
Adaptive Computation for Automated Program Repair
Errors in computer programs. We hate them. The Santa Fe Institute has been involved in research that applies strategies used by biological systems and applied similar strategies to tackle the problems of errors in computer programs. Adaptive Computation is a strategy for using what we’ve learned from biological computation and information-processing to inform the kinds of computational systems we humans build and deploy. We’ll discuss this work of Forrest, Weimer, and their colleagues that uses adaptive computational techniques to address a long-standing dream of modern computing: automated repair of errors in computer programs.
 
 
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Siemens PLM Software
Brian Grogan
Director, Product Management
New opportunities for PLM component technology in 2020
Design and manufacturing software vendors want to benefit from advances in technology and business models, such as cloud deployment and SaaS, but at the same time need to meet customer demand for zero-regression application functionality and quality, as well as maintaining interoperability with other systems. How will these business and deployment models evolve over the next 6 years? What are the underlying technology implications for software components such as 3D geometry kernels, constraint solvers, and shape search? What types of new software applications will look to adopt PLM component technologies in 2020?
 
 
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Top Systems
Sergey Koslov
Director of R&D
Parallel Computing in Engineering Software
Top Systems will discuss new approaches to programming and architecture designed to improve performance of complex design software systems, with examples from the new RGK geometric kernel and T-FLEX CAD. A key point in this discussion will be thinking on how to drive better performance from multi-core and multi-threading hardware.
 
3:00
PM


 
Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.  
Brian Seitz  
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Brian Seitz
Cyon Research
Portfolio Management When the Future is Fuzzy
Portfolio Management is easy when the rate of change is constant and risks are clear, but how do you manage resources in a hyper-volatile and interconnected environment? How do you manage the tradeoff between Lean and Resilient? What tools and methodologies can link Business Strategy, Information Technology and Product/Market Planning to an optimum path in given an unknowable or uncertain destination?

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Jon Peddie
Jon Peddie Research
2020 Computer Graphics
The visual and audio output we marvel at today will, in 2020, seem painfully crude, slow, and have limited our productivity. Compute devices, projection systems, natural user interfaces, and uncompromised ownership and security of our work will give us friction-free total access to an enormous amounts of data, worldwide collaboration, and almost instantaneous physical prototypes. What’s coming down the pike and how do we mold our strategies to take advantage of it?
Peter Thorne  
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Peter Thorne
Cambashi
The Death of Coding (Will Bring Life to Software)
Code and Software have been almost synonymous for 50 years. Elegant and efficient code often makes useful but inflexible and unresilient software. But writing code is not the only way software can be defined, engineered, built, and tested. We’ll discuss new approaches to software development, especially for embedded systems, where the design takes place at the systems engineering and requirements level and the code is derived (or even evolved) but not written. Design of design
Don Tolle  
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Don Tolle
CIMdata
Examining the Relationship Between Requirements and Model-Based Systems Engineering
Well defined and documented functional requirements are essential to the new product development process. Effective Model-Based Systems Engineering (MBSE) systems are both defined by and define/refine these requirements. How do we resolve the circular reference? Where are the major gaps/disconnects in the current systems engineering/requirements definition process? What impact will systems modeling tools and emerging cross-domain data exchange standards such as Modelica, SysML and FMI have on bridging these MBSE gaps? What will best practice look like by 2020?
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Tom Pennino
TP Technologies
EDA 2020
A realistic assessment of the EDA industry six years down the road. What are the key enabling trends? How might these trends spread? What might block their progress? What do we KNOW will change? What do we THINK will change? What developments might sidetrack everything?
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David Sherburne
Carestream Health
The Evolution of Product
What am I selling? What does my customer think I’m selling? What is my customer willing to pay for? What do I need to do to deliver that? Then, comes: How do I do that better, more efficiently, with less risk and more profit? As we head towards 2020, the move to “customer experience” and the “Servitization of Product”, much of the answers to these questions will change. How does that change the way we need to think about product and the tools we interact with to create “product”?


Saturday, April 26, 2014


11:00
AM


 
Discussions and Roundtables
Cyon Research investigates issues in engineering and design. That research forms the basis for the issue topics for these group discussions. Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Also, meetings among groups with a common interest.

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Implications of the “Internet of Things” in Design, Construction, and the Life of Buildings
    When smart building devices can communicate, the potential for reduction of energy and water consumption and for improvements to security and maintenance operations are huge. But none of these improvements will happen if the “Internet of things” morphs into the “archipelago of automation,” with unconnected “islands.” What can we do now to address the need to evolve technology and standards to make buildings truly smart? Where is the role for BIM in thinking about IoT?

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Designing Resilient Products
    At COFES 2012, we learned that making things more robust may actually make them do more damage when they break. Robustness also adds weight and cost. Designing products for resilience requires a different mindset, paying attention to potential failure modes and safe return when products are stressed beyond design constraints. And there are big dollars involved. According to WarrantyWeek, almost $25Billion was spent by US manufacturers last year on warranty claims. Many companies are looking at their warranty expenditures as a target for increasing profitability. Dollars spent on design and manufacturing more resilient products can be paid back many times over through reduced warranty claims. How do we change our process to foster resilient design? How does usage data enhanced by IoT enhance our opportunity to reduce warranty cost and enhance resilience?

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What If Ideas Lose Protected Status?
    The idea of protecting intellectual property is built into the US Constitution, “…… to promote the Progress of Science and useful Arts,” but such protection is time-limited. It’s up to Congress to determine how that IP is protected and what is in the public’s interest. But do the legal protections afforded by current patent and copyright laws promote the progress of arts and sciences—or inhibit their advance? How might they be improved? Not all countries protect IP. Some consider ideas to be fair game. How do you work in a global environment with such an uneven playing field? What would change if the US Congress rewrote the laws to deny the patentability of most software, but to enhance software copyright?

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The Evolution of the Business of Design and Engineering
    “The cloud” has brought about a sea-change in the economic models of software. The whole idea of software ownership, licensing, rental, use, seats, etc. is undergoing a complete reboot. And new go-to-market options are transforming the role of the channel. We’re in the middle of it now. If we keep on this course, what will the new landscape look like? If we can access anything from anywhere how do we decide who has the “right” to do so? What might happen by 2020 that could radically change this?

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Swarms, Autonomous Devices, and Self-Programing Machines?
    We’re rapidly approaching the time when we will need to be able to program things to program themselves. Design theory and concepts are emerging for these autonomous systems--particularly for swarms of multiple-specialty systems, and for systems that design systems. What types of tools will we need to do this? What’s our role once they have been set in motion? How do we build in safety? What don’t we know?

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Future Hardware and Its Implications
    The world of hardware is rapidly evolving. Besides 3D printing and UI innovations, we can expect other advances in computing by 2020. 3D chip architectures are coming to market. And earlier this year, Micron published its “Automata” chip, with a fundamentally new computing architecture. How will these advances change the platforms we need to build for? Where are the key opportunities? How fast do we need to act? What happens if we don’t? Will this be mitigated or exacerbated by the “the cloud”?

2:00
PM


 
Discussions and Roundtables, Round 2
A second set of 90-minute discussions.

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PLM, IoT, and Big Data: Managing the Feedback Loop
    IoT ("the Internet of things"), is bringing changes to the way we design. IoT will also generate "big data". Beyond the needs of IoT functionality, how will PLM need to evolve to leverage this new design asset? Is PLM the right place for it? If not, where does it get managed and how do critical ideas get back to design and engineering?

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Systems-Engineering Thinking: Design & Delivery for Customer Delight
    It used to be enough to design and manufacture high quality mechanical devices. Then we added power to those devices, increasing product complexity. Then we added behaviors to those devices, again increasing complexity. Now we’ve gone beyond behaviors to interaction and customer engagement. What does it mean to design for products in this context? At this level of complexity, we have gone beyond the limits of what our existing tools are capable of. Only by embracing systems engineering thinking will we be able to deliver the “customer experience” / “customer delight” the market demands. How are the tools for systems engineering going to evolve to address these needs? How do we need to change our thinking about our current design and engineering tools in the context of systems-engineering- centric design?

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Cognitive Computing in the Engineering Workplace
    IBM’s Watson technology is being applied to commercial markets. Watson’s combination of natural-language capabilities and an ability to generate hypotheses should be able to address big problems in fields such as customer relations, finance, healthcare, and R&D. Google has also been building tools that analyze big data and show signs of machine cognition. What will machine cognition mean to engineering and design? Join this conversation for a continuation of Tom Sawyer’s Friday-morning briefing to brainstorm about how this new technology might change the workplace, and perhaps help engineers solve tough problems.

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How Search is Changing Engineering Data
    New search technologies can help avoid designing or specifying new parts when existing ones will do. Search can also help engineers find new parts and manufacturing or construction methods that can reduce costs and schedules. Search is also changing the way we store things. When search was poor, we stored things in logical analogs of physical storage: files and folders. Now we can consider even things like email to be searchable databases. How is improved search likely to impact other areas of how we store and interact with engineering data?

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Blurring the Line Between Manufacturing and Construction
    Cross-fertilization between MCAD and AEC – what problems have been solved, what systems have been developed for MCAD that might have relevance in AEC--and vice versa? It seems as though MCAD and AEC are both off in their respective domains, possibly missing opportunities to leverage work done in the other domain. Are there innovations in each discipline that the other could learn from and tap into? If so, what are some of the opportunities for cross-fertilization between the two? What technologies might accelerate that? What barriers keep getting in the way? Are there any economic game changers in the wind?

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Augmented Reality: A Tool or an Experience?
    Several factors are converging to support both. Google Glass and Oculus Ridge are just the precursors of several generations of hardware that will accelerate the mass deployment of AR. We’ve already seen AR contact lenses powered by sugars in tears. By 2020, these and other devices will be pervasive. And you won’t necessarily be advertising the fact that you are augmented. And we need to decide WHAT that we want to be augmented with. It’s not just about games and where to get coffee. Imagine AR in AEC with construction docs overlaid on a steelworker’s field of vision. What roles might our BIM and PLM tools play in this?

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The COFES STEM Initiative (Part 2): Tangible Steps
    A continuation of the morning roundtable. The afternoon working group will focus on planning for the next immediate tangible steps for The COFES STEM Initiative, and may break out into multiple working groups for targeted discussions.

COFES 2013 Audio

 

 

Friday, April 12, 2013


10:15
AM

 
Technology Suite Briefings 
Our Technology Suite vendors will present briefings on their technology and research:
 
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Microsoft
Simon Floyd
Director, Innovation Solutions
Opportunities for Facilitating the Evolving Work-style: Windows 8 & Devices
The way people work has evolved: we have become accustomed to carrying multiple devices, using multiple Apps, working anywhere at any time, and juggling personal and work information – just to keep up-to-date on a daily basis. Please join us for an interactive discussion about Windows 8 and how Windows Devices can help simplify the way people work, enhance their productivity and provide a new frontier for App developers. We will have the latest consumer and business devices for you to try, including Surface Pro. We look forward to chatting with you.
 
 
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Siemens PLM Software
Moshen Rezayat
Chief Solutions Architect
Remote Visualization
When it comes to 3D visualization, one size definitely does not fit all. There are use-cases where a fully-functional visualization application is required to get the job done; and then, there are other use-cases where a simple browser-based visualization app will sufficiently do the job. So why pay for the cost of a fully-loaded application? What trends influence the evolution of 3D visualization on the Web? What role does cloud computing play in cost-effective 3D visualization for “the masses”? What features and services are needed for 3D visualization by the masses? What challenges might the OEMs face as they try to bring visualization to a broader audience? What role should PLM vendors should play in the evolution of 3D visualization and helping OEMs achieve their objectives in this regard?
 
11:00
AM

 
Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
 
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Zander Rose
The Long Now Foundation
Keynoter's Session
An interactive discussion on the topics raised in "Resilient by Design", Zander's keynote.
 
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Deke Smith
Cyon Research
Promoting Profound Change
We’ve seen that a 30-story high-performance building can be built in 15 days, with a huge positive impact on profitability. Why do we still take 20-40 times that long to build similar structures, when such profitable new techniques are available? What are the barriers to making these manufactured buildings more the norm? What actions can we take to promote such change?
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Jim Brown
Tech Clarity
Engineering Software and the “App” Generation
Today’s rising engineers and product developers are “digital natives.” They grew up in an online, connected world of “apps.” How will they adapt to today’s engineering software? More importantly, how will tomorrow’s engineering software adapt to them? What will the “app” generation expect from the businesses they choose to work for? What about privacy versus connectedness? How might disconnected “apps” that solve specific tasks function when applied to complex problems of engineering data, tasks, and processes?
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Bruce Jenkins
Ora Research
Design-Space Exploration
Design-space exploration (DSE) is both a category of methods and a new generation of software tools. These tools can radically advance the ability to discover potential design concepts early on and rapidly evaluate sensitivities, variants and tradeoffs among them. The methods that underpin DSE – optimization, design of experiments, Pareto analysis, robustness and reliability evaluation, more are not new, but the domain of applying them in concert is at last transforming these powerful but formerly difficult-to-use methods into practical everyday engineering aids.
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Tony Baer
Ovum
Maintaining Context Across Federated Requirements
As products evolve into complex systems, the challenge of managing requirements is compounded. Requirements for mechanical, electrical, and software engineering disciplines are separate, but deeply interconnected. Hierarchical approaches for dealing with this by having the systems engineering or project management disciplines ultimately accountable for requirements may no longer be adequate. In an increasingly federated systems engineering environment, how can the various disciplines stay, literally on the same page when it comes to managing product requirements?
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Ted Blacker
Sandia National Laboratories
Accelerating the Churn Rate for Design and Simulation
Speed, accuracy, and relevance are all critical factors for engineering simulations. How can software be better designed and integrated to accomplish these objectives? Validation and verification (V&V) and uncertainty quantification (UQ) add rigor and definition to the quality question. Improved modeling algorithms aid in speed-to-solution. How will advances in V&V and UQ change our simulation process and how can that impact design?
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Bob Deragisch
Parker Hannifin
Drawing Détente: The Model-Based Extended Enterprise
While most firms have moved to designing in 3D and some are on the journey to implement MBD (Model-Based Definition), the Drawing isn’t dead and doesn’t look like it’s going away anytime soon. However, there are a significant number of partner/supplier/customer/consumer challenges that must be addressed to truly embrace and standardize on MBD as the ‘design authority’ for product definition. If organizations change their focus from implementation of MBD, DDD (Digital Data Definition) or even MBE (Model-Based Enterprise) to the concept of MBEE (Model-Based Extended Enterprise), these challenges can and should be eliminated, or at least reduced to manageable nuisances. Perhaps the biggest challenge is how well each organization up and down the supply chain can harness existing technologies, not just in design and development, but also in manufacturing and service after sales, which are too often ignored in an MBD project. And regulatory requirements must be considered in how organizations transition from 2D to 3D design standards.
11:50
AM

 
Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.
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Phares Noel
Cyon Research
Leveraging Crowd-Sourced Design Strategies to Transform STEM Education
A key failure of most current STEM curricula is the disconnect between STEM theory and the reality of everyday life. For a small (but growing) number, FIRST Robotics has made major strides in reconnecting STEM theory to reality. Crowd-sourcing might bridge this gap for all students. Crowd sourcing is a distributed problem solving model where individuals (or small groups) tackle tasks, with results judged and then applied as part of a broader solution. A key point of crowd-sourcing is the engagement model – in particular letting those who can contribute do so in areas of their interest. By incorporating crowd-sourced design into STEM education, students would participate both in the distributed design (as part of the crowd), and also take a turn at the management side where they would learn criteria, judgment, and task definition.
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Chris De Neef
Fast Track Consulting
Engineering-Out Fragility
Robust systems are not designed for adaptability or flexibility. Resilient systems are designed to withstand changes and continue to function, but aren’t designed to improve over time. Robust systems can still be fragile. Resilient systems less so. Why not design for evolution—for systems that improve with experience? But how do we engineer-out fragility, without introducing new fragilities? What are the characteristics of anti-fragile systems? What can we learn from other disciplines such as Design Thinking or biomimicry?
Evan Yares  
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Evan Yares
The Yares Organization
Global Pricing Practices
Why is it cheaper to fly across the world to buy software in the US than it is to just buy the same software locally? “Value pricing" charges a different price for the same product, depending on the circumstances of purchase. Airlines have done it forever, and most engineering software vendors do it too. There are real business justifications for the practice, but too often value pricing schemes end up creating absurd pricing distortions that affect not only customers, but everyone throughout the value chain. What pricing strategies are common practice for software today? How is globalization and the cloud impacting these practices?
Chodosh~Liz_88w  
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Liz Chodosh
Cannon Design
Rethinking Deliverables
Why do we always start every AEC project as if it is the first of its kind? Existing data and facility information are ignored by traditional AEC processes. Contract documents from traditional AEC firms set the design parameters, but otherwise provide little value to contractors or fabricators, and even less value to facilities managers. BIM and big data have the potential to change that for practices willing to consider redefining our instrument of service.
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Scott Leemans
Advatech Pacific
Technical Simulation Governance
“Technical Simulation Governance” (TSG) focuses on the reliability of simulations. Selection and adoption of the best available simulation technology, formulation of mathematical models, verification procedures, and revision of simulation procedures in context of physical text results and observation of unexpected events all fall within the realm of TSG. Firms must be able to get to the point where they can trust their simulation results before they can reduce reliance on physical testing. What are the requirements for TSG? How can we measure the quality of simulation? What standards and procedures will ensure repeatability and reliability of computed information?
2:15
PM

 
Technology Suite Briefings 
Round 2 of Technology Suite briefings:  
 
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IronCAD
Tao-Yang Han
President & Chairman
Evolving Technology for New Dynamic Design Processes
There is a growing pressure on companies to re-design and re-invent their products regularly to remain competitive and to meet rapidly changing customer demands. Design changes may be driven by people outside of the core design team and the ability to identify and then incorporate changes into the design quickly is becoming more critical. Therefore, software tools used in the design creation, modification, and negotiation should have sufficient flexibility to enable unplanned and dynamic design changes to the product data at any stage in the design process. Join us in discussion on what’s required and to look at how IronCAD’s unique technology is able to directly address these issues.
 
 
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Santa Fe Institute
Chris Wood
Vice-President
What Kind of Computer is the Brain?
While most would agree that the brain "processes information" or that the brain "computes" in one sense or another, the precise meanings of "information processing" and "computation" in those claims are unclear. This discussion will focus in particular on the question of whether "computational primitives" exist for the brain that are analogous to binary arithmetic and Boolean algebra, which are the "computational primitives" of the digital architectures in our laptops, desktops, and phones with which we are far more familiar. A short side excursion through analog computation will be included.
 
3:00
PM

 
Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.
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Marc Halpern
Gartner
Engineering Systems for Resilience
Engineered resilient systems provide improved operational agility for product platforms and structural designs—easily adaptable, upgradable, and serviceable. Resilient design efforts require masterful orchestration of systems engineering design, requirements, design for lifecycle costs, and advanced simulation technologies. How big an impact can engineered resilient systems make to an organization’s success? What are the challenges posed to organizations, processes, and metrics? How does a firm make the transition?
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Chad Jackson
Lifecycle Insights
CAM Consolidation
Up until recently, the CAM software business has been highly fragmented, with no players having a big slice of the market. Recently, several firms have made acquisitions, rolling up small groups of CAM software firms into the beginnings of larger firms. What’s driving this? Where is it headed? What are the implications for the customer and for the engineering software business?
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Keith Meintjes
CIMdata
Closing the Loop Between Simulation and Everything Else
Simulation is becoming pervasive and ubiquitous. PLM is supposed to support decisions for product design and manufacturing, but simulation—physics-based prediction of system performance—is still not integrated into PLM. Model-Based Systems Engineering (MBSE) has the potential to leverage simulation to support decision making and collaboration, across concurrent domains of mechanical, electrical, software and controls design. “Always on” simulation can be embedded in design tools and even in products delivered to consumers. Can today’s PLM tools evolve to support MBSE and/or “Always on” simulation? What are the possibilities for an engineering system where the physical product design is very much an output and, indeed, form follows function.
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Jon Peddie
Jon Peddie Research
Reality: Not What You Thought It Was
Probably your first encounter with AR, the seeing of things that aren’t there, was a weather map on TV. The other popular AR implementation is the scrimmage line in American football. Today we design cars that don’t exist in rooms with invisible walls. We use our phone to translate menus and street signs, and see historical markers that don’t exist. Later this year we will have the opportunity to wear glasses. Where does real end and virtual begin, and do we really care?
Chris Smith  
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Chris Smith
Cloud Pragmatics
Rethinking Cloud for Engineering and Scale
Like it or not, Cloud is a game changer. Many have started down the path of “cloud-enabling” their engineering tools. Some have even retooled their data strategy. But like most game changing technologies, our understanding of the deployment of the technology is rapidly evolving. Second, and even third-generation rethinking of how Cloud changes our tools and the way we work will be coming. What does this mean for engineering, for collaboration, and where do issues of scale transform the picture?
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Brian Quincey
Harley Davidson Motor Company
Narrowing the Gap Between Vendor Vision and Customer Value
How do we narrow the broadening gap between the time a vendor proclaims its strategic vision and the reality of getting that technology deployed to the point where customers are reaping the benefits of that vision? As PLM, CAD, simulation, and other engineering software tools grow to take on a more comprehensive enterprise scope, the implementation/change effort to successfully deploy these solutions increases. As technologies and strategies evolve, strategic changes in a vendor’s vision are happening faster than the time it takes a company to realize value from the old vision. How do we deal with that?

Saturday, April 13, 2013


10:45
AM

 
Discussions and Roundtables
Cyon Research investigates issues in engineering and design. That research forms the basis for the issue topics for these group discussions. Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Also, meetings among groups with a common interest.

CLICK ON TITLE FOR AUDIO
Optimizing Across Disciplines in AEC
   Because our current process of design is sequential, we rarely end up with a design that optimizes across the various systems of a building. In most cases, this is because we aren’t able to optimize the topology of a system and the sizing of the system's components concurrently across several disciplines. Multi-Disciplinary Optimization (MDO) methods and parallel computing can enable such multi-scale and multi-disciplinary optimization during conceptual design, enabling quick exploration of the design-space and convergence on more optimal solutions. How? What are the costs, benefits, and implications?

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Millennials are Different
   Millennials, the people soon to be entering the workforce, are cloud natives. They view software as apps and portable tools. They pull bits and pieces of capabilities, from wherever they can find them, to solve whatever problem they have at hand. If the engineering community can get them the tools they need, they’ll use them. If not, they’ll find their own ways to do things. We can’t expect that their ways will meet our corporate needs for security, IP protection, management, or whatever. But they’re going to get things done. How do we cope?

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Remote versus Cloud
   While everyone’s talking about the Cloud, there’s another very real transformation we’re starting to see: The move from MY computer and MY local data, to accessing data and programs hosted on centralized platforms. It doesn’t matter so much whether it’s virtualized or not, or whether the resources are hosted in a local server, a cluster, a company cloud, or at an external provider. The key transition results from finally being able to push pixels fast enough so that our data and programs never have to be run locally. Among other things, this solves data duplication, large data transfer between sites, and BYOD issues. We’re at the beginning of this transition. What are the large scale disruptions that may emerge? How will this change business process, workflow, and economics?

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MBE: Model-Based Everything
   Model-Based Design and Model-Based Definition are not the future – they’re now. Model-Based Delivery is about to be a mandate for DoD systems. Then there’s Model-Based Enterprise, which is the transformation required to support the 3 MBDs. MBDs and MBE are great if you’re the OEM. But if you’re in the supply chain, managing the interactions with many different MBEs is a crippling challenge. What challenges and opportunities can we expect as support of MBE and MBDs becomes pervasive? What are the ramifications of MBE for non-DoD projects? What trends are likely to change the way we perceive MBE?

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Rethinking Sustainability
   What can we do to help our customers act more responsibly? What can we envision that would support better decision-making? In addition to lifecycle assessment tools and economic impacts, what can we do to help our customers design desirable products that THEIR customers will want to keep and maintain? Can our software support design as a foundation for the rebirth of an heirloom mindset when the consumer goes to buy? Can availability of 3D printable replacement components jumpstart this move? And not just at the consumer level. How might design-for-maintenance change the equation? Where do embedded software and electronics fit into that equation?

1:45
PM

 
Discussions and Roundtables, Round 2
A second set of 90-minute discussions.

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Escaping AEC’s Adversarial Nature
   Stakeholders within AEC have powerful tools that address their specific needs within their silo. These deep silos of knowledge and tools, while necessary to get their part of the job done, fail to connect with the silos of the other sectors. Each has optimized its own domain, at the expense of the overall project. Design-Build, and later BIM, have started the process of connecting and optimizing the overall project. Integrated software, open protocols, and data standards alone are not enough -- the real challenge is the adversarial nature of the process for each stakeholder. Mandated BIM is part of the push that gives us hope that the move away from the adversarial process is actually happening. What needs to happen to accelerate this transition and to make the transformation mainstream?

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Impact of Cloud on Customer Spend
   The combination of Cloud, pay-as-you-go, increased interoperability (in support of heterogeneous environments), and plug-in apps has the potential to have a disruptive impact on vendor lock-in. We’re already at the point where some customers have the option to choose which tool to use on an object and no longer have the need to consider what tool was used to create the object. Today, you can view an analysis with any of many tools, regardless of the solver. What happens when a customer with a pay-as-you-go license can select from multiple tools to work on 3D product models and assemblies? How does a vendor maintain its relationship with the customer so that the customer spend doesn’t stray? What does this mean for VARs? What new business models may arise when it’s no longer necessary to have a dedicated tool to address a particular object?

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They Obviously Never Asked an Engineer
   As engineers, we abhor the inefficiency of the healthcare system, particularly in the US. As a software industry designed to manage complexity, we build and use tools every day to address similarly complex challenges. What can the health care system learn from how we approach our own challenges? What tools can we bring to bear to the challenges of health care? What short- and longer-term improvements might be possible, without further breaking the system in the process?

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Design-Space Exploration: Systems of Systems
   Design-Space Exploration is more than just the fuzzy front-end of design. It’s where many paths are explored, chosen, and taken. In complex projects, this requires conceptualization and manipulation of sets of components (systems) that interact with other systems in complex, seemingly unpredictable ways. As we explore the design of systems of systems, what tools do we have today to address this? What’s missing from our toolbox? Who’s doing what to change that situation?

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EoL 4 Email
   The first email was sent in 1971 and email has dominated our working lives for at least the past two decades. By its nature, Email is a one-to-one communication and storage medium, with a metaphor similar to postal mail. Email is a transactional medium. Facebook is not. Less than 10 years old, Facebook is a state-based medium and has changed the way we think about communication and information. Facebook changes the responsibility of communication. Email communication is being banned by some firms, who instead now rely on Facebook-like interactions. How will firms manage a plethora of Facebook-like systems in place of email? What other things will change as email follows that path of other bypassed technologies like postal mail, fax, and landlines?

COFES 2012 Audio

Friday, April 13, 2012

 


10:15
AM

 
Technology Suite Briefings 
COFES 2012 Technology Suites will be announced this month. 
 
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3D PDF Consortium
Craig Trudgeon
CTO, Tetra 4D
3D PDF: Enabling the Visual Enterprise
Craig will be joined by Steve Prast of EOS Solutions. Together they will share several compelling and unique use-cases leveraging 3D data assets for process improvement using 3D PDF and their business benefits, then discuss the 3D PDF platform, and how it can be implemented to create new ways of solving problems and generating value.
 
 
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Akoya
Karen Caswelch
CEO
Feature-Based Business Intelligence
Akoya provides business intelligence for both supply chain and engineering organizations. We extract features from CAD models, combine the features with ERP data and statistically analyze the merged files. Our analysis includes: comparable parts identification, supplier capability modeling, target pricing, and raw requirements forecasting. Our current focus is on supply-chain organizations, but engineering teams continue to request access to our product. We are specifically interested in understanding critical problems facing engineering teams.
 
 
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AMD
Allen Bourgoyne
Director of ISV relations
GPU Trends for Computing in Engineering
Join us in a discussion of GPU trends and its impact on visual computing, OpenGL/DirectX/OpenCL applications as well as CPU/GPU utilization to get the most out of the graphics and computing power for engineering applications.
 
 
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Autodesk
Steve Bodnar
Vice-President, Manufacturing and PLM Thought Leadership
The Cloud
How PLM, Design and Simulation in the cloud will enable manufacturers to react to emerging trends.
 
 
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CCE
Vinay Wagle
Vice-President
Moving from Monolithic Applications to Discrete Apps
Join CCE in exploring simple and cost-effective approaches to work with multi-CAD data, solve the challenges of interoperability and perform simple tasks that people often use a costly and “monolithic” PLM system for, as discrete “apps”. CCE will also discuss how its Open Data eXchange (ODX) libraries provide access to CAD data independent of CAD systems. Leveraging cost-effective offshore resources for software development will also be a topic of discussion.
 
 
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The Center for Understanding Change
David Hammond
COO
Introducing the Center for Understanding Change
John Voeller’s Wide-Thinking keynote at COFES last year sparked the creation of a new non-profit: The Center for Understanding Change (C4UC). C4UC uses system dynamics- and agent-based models to better understand issues of risk to critical infrastructure. We’ll lead with a dive into our vision and partners, and then follow with a discussion of risk, modeling, and complexity.
 
 
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Inforbix
Vic Sanchez
COO
Solving the Problem of Product Data Complexity
The demands of data consumption in a design and engineering firms have surpassed the ability of most to manage and control their data. Inforbix is changing how people in those firms interact with their data. We’ll discuss how to find, reuse, and share structured and unstructured product data in ways that bypass the need for traditional data management systems, and increasing productivity in the process.
 
 
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Microsoft Windows Azure
Allan Naim
Cloud Computing Architect
Where Cloud Works and Doesn't
Share your experience with cloud computing. Learn how the Microsoft cloud platform helped other organizations overcome costs of managing compute bursts, supply chain, and simulation and analysis scenarios.
 
 
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Redway 3D
Renaud Deparis
CTO
2D/3D Visualization for Industrial Software
Discussion on the requirement and demand for graphics requirements in the engineering software industry (virtualized graphics, cloud rendering, etc.), and the roll our graphics kernel—Redsdk—plays in meeting those requirements, plus some frank feedback from some of our customers.
 
 
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Siemens PLM Software
Moshen Rezayat
Chief Solutions Architect
Embedding Visualization in Business Intelligence
Words, numbers, pictures. They all have a role in how we form our views and make better product development decisions. But why haven’t the three forms been adequately fused for today’s user of PLM systems? Siemens will lead a discussion on what mix of forms is best at what key decision-making stages in the product development process.
 
11:00
AM

 
Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
 
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Alan Kay
Viewpoints Research Institute
Keynoter's Session
An interactive discussion on the topics raised in Alan's keynote.
 
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Allan Behrens
Taxal Limited
The Bigger Picture of Design
We’ve heard much on the increasingly complex challenges of product design and manufacture and their effects on the tools and processes employed by businesses. More often than not these topics relate to complex product environments and solutions that map to recent advances in Systems Engineering approaches. Vendors do their best to keep abreast of these changes but many would argue that there is somewhat of a dichotomy between the directions of the ISV community and those of their customers. Is it possible to bring the two dimensions together to create a more productive environment for innovation? Is it really possible to consolidate the fragmented nature of business process (and tool chains) and the often proprietary nature of vendors?
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Chris De Neef
Fast Track Consulting
Innovation Imposes the Need for Change Management
When we introduce the newest technologies in our clients' environment, we disrupt trusted processes, challenge established roles and responsibilities, and highlight skills shortages and resource bottlenecks. Clearly, we have a role to play in our clients' change management. What's that role, how do we tackle it, and how is change itself changing?
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Martin Fischer
Center for Integrated Facility Engineering
Metrics Predict Success
Projects offer the opportunity for continuous improvement, but project teams often just share anecdotal experiences and fail to consistently collect and analyze performance. Connecting process metrics and outcome metrics, and closing the loop between metrics to performance improvement is a critical step in getting past this. Which metrics should you track? How often? Which process metrics best predict success? What are some proven best practices?
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Tom Pennino
TP Technologies
The Evolving EDA Landscape
From cutting rubylith for physical design of an IC to ESL (Electronic System Level), EDA design tools have moved through higher levels of abstraction. The EDA environment is dependent on rigorous use of high level design languages, integral simulation, and hardware software co-design. In the 22 nm silicon generation, parasitic issues make all designs look analog. How is this challenging our EDA tools and design processes. What does the EDA landscape look like today, and where do we go from here?
George Wong  
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George Wong
Boeing
Boomer Retirement Bust
The Baby Boomer generation is retiring. Half of our most experienced workforce will be gone within five years. In the meantime, firms have been cutting to the bone, forcing fewer employees to bear an increasing load. All in the name of efficiency and cost. This is accelerating the stress on those boomers still on the job. What strategies are available to firms to address this? What does and doesn’t work?
11:50
AM

 
Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.

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Steve Wolfe
Cyon Research
The US Government Embraces Model-Based Design
Industry has been employing 3D models to make products for more than 20 years, but US government agencies from the Federal Aviation Administration to the Department of Defense still require suppliers to submit product designs on fully detailed drawings. Current government initiatives plan to allow suppliers to submit 3D models instead. How long before 3D models become the accepted formats for technical data packages? What standards and technologies must be improved to make 3D MBE a reality in government agencies?
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Keith Meintjes
CIMdata
Democratizing Simulation: What’s the problem?
For years we’ve talked about driving simulation to non-expert users and to smaller companies. But, simulation is still largely the province of expert users at large companies. Are we at a tipping point? Will always-on, almost-infinite cloud resources and mobile apps put capable simulation tools in the hands of millions? Or, will software pricing, complex user interfaces, data security concerns, and all the rest continue to frustrate us?
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Clive Longbottom
Quocirca
The Expanding Scope of PLM
PLM tools are rapidly expanding in capabilities and now encroach on areas that others view their responsibility, such as ERP and SCM. What impact does this have on a business? Where should PLM stand alone, where should it be the center of the universe, where should it be a peer environment, and where should it be a subservient slave to other tools? Where will PLM go next?
Chad Jackson  
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Chad Jackson
Lifecycle Insights
Decoupling PDM and Process
The holy grail of PLM (and BIM, for that matter) has been true integration of product data, engineering process, and downstream process. Now we’re hearing that there’s value in keeping engineering data management separate from processes. What’s going on here? Where does this decoupling of product and process make sense? Are we done with the idea of an all-encompassing homogeneous solution? Is this simply a divergence, an acknowledgement of reality, or an entirely new opportunity?
David Prawel  
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David Prawel
LongView Advisors
Leveraging Social Media to Extend the Reach of 3D
Use of 3D outside of design and engineering is on the upswing. This is good for business. The bad news is that penetration of 3D downstream is only a fraction of what is could be. Obviously, there’s work to do and much of that centers around the people involved. How can/will social media accelerate the adoption and success rates? What can and should we do to facilitate and support the efforts?
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Tom Sisler
Knoll
Product Manufacturing Models for BIM
The move to BIM by their clients has caused a significant challenge to manufacturers who serve the building design and construction (BDC) industry. While the BDC community stands to benefit greatly through the use of BIM-specific product representations, the need for manufacturers to deliver their designs in BIM form has been problematic. Manufacturers have invested the past twenty years in the world of parametric solid modeling to serve their internal needs. BIM on the other hand imposes a whole new set of hurdles for product manufacturers. Traditional 3D neutral file types fall far short of BIM users’ needs. How can we help product manufacturers provide the high value BIM product representations needed by BDC industries?
2:15
PM

 
Technology Suite Briefings 
Round 2 of COFES 2012 Technology Suites will be announced this month. 
 
 
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3D PDF Consortium
Chris Garcia
Executive Vice-President, Anark
3D PDF: Enabling the Visual Enterprise
Chris will be presenting several interesting and compelling use cases on how 3D PDF is being leveraged for process improvement initiatives such as Model Based Engineering (MBE), and the business benefits being realized. We will also discuss the 3D PDF platform, its status as a standard, and the role of the 3D PDF Consortium.
 
 
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Akoya
Karen Caswelch
CEO
Cloud Computing—Analytic Services
Akoya makes extensive use of feature-based analytics and emerging open-source. We are developing a real-time cloud-based analytics platform to replace our current batch analytics process. The cloud-based platform will handle simple and complex posts, which requires decoupled service-based capabilities combined with the capability to scale. We’ll discuss our cloud architecture, background analytics processes, show a simple COFES-specific example. Our goal is to share our emerging technology in return for your input on how we can might apply these technologies to solve industry problems.
 
 
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Autodesk
Steve Bodnar
Vice-President, Manufacturing and PLM Thought Leadership
Workflow Solutions for Design and Engineering
How manufacturers leverage common and important workflows with Autodesk suites.
 
 
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The Center for Understanding Change
Mike Riddle
Director, Meta-Model Architecture
Building a Meta-Model Framework
Part of C4UC’s “secret sauce” is its new meta-model framework. Built on Mike Riddle’s platform derived from his re-think of programing, this framework will allow us to plug in both system dynamics- and agent-based models from diverse set of sources into a single common environment. Come see the vision, review the current status of our effort, and explore the less obvious implications of this research.
 
 
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HP
Tom Salomone
Worldwide MDA Segment Manager
Leading Innovation
HP and Intel have been leading hardware innovation in the Product Development space. We’ll discuss HP’s Z1 Workstation—a major change in the hardware footprint—and new ways in which Intel’s newest processors are accelerating design.
 
 
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Microsoft Windows Azure
Neil Mackenzie
Windows Azure Lead, Satory Global
Big Data for the Masses
Analyzing large data is becoming a key driver in innovation and productivity. Implementation of analytics that once took hundreds of networked computers is now available as Big Data services in the cloud. Is Big Data for you?
 
 
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Redway 3D
Renaud Deparis
CTO
2D/3D Visualization for Industrial Software
Discussion on the requirement and demand for graphics requirements in the engineering software industry (virtualized graphics, cloud rendering, etc.), and the roll our graphics kernel—Redsdk—plays in meeting those requirements, plus some frank feedback from some of our customers.
 
 
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Siemens PLM Software
Moshen Rezayat
Chief Solutions Architect
Enhancing the PLM User Experience
In order to get the necessary set of decision-makers truly involved in the product development process, the PLM user experience must continue to progress. Siemens will lead a discussion about what exactly defines a better user experience and what specifically is missing today in PLM in that regard.
 
3:00
PM

 
Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.
 
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Marc Halpern
Gartner
Maintenance, Repair, Overhaul (MRO), and End-of-Life
The owners and producers of products and structures with long lifecycles such as aircraft, ships, industrial equipment, and facilities face significant technical and business challenges to keep these assets operating reliably throughout the long life spans. Marc will discuss the engineering complexities and the priorities, challenges, and software landscape across the value chain to meet the needs.
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Jim Brown
Tech Clarity
How are the Cloud and Social Computing Changing Business for the Next Generation?
The Cloud and Social Computing have already begun to change the way business works and poses many new challenges. It has also opened the door to entirely new business models and opportunities. The first waves of digital natives hit the shores of businesses about 10 years ago and are rising up the corporate ladder. What happens when the next wave—cloud and social computing natives—start impacting business. How is your business likely to evolve?
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Ulrich Sendler
sendler\circle
Smarter Products Require Systems Engineering
How can engineering IT support multidisciplinary product development processes? How can software development become an integral part of it? Not too long ago, PLM vendors focused solely on MCAD and management of product structures. Recently, all of them seem to see high priority also in systems engineering. But can they close the gap between the different faculties? Or will there be new players in the field?
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Jerry Laiserin
LaiserinLetter
BiM to BIM: Moving from Information to Intelligence
BiM applies intelligent software objects of design/construction/operation to what are still dumb physical objects. Someday soon, intelligent BIM software objects will link to and/or be embedded in what will become intelligent physical objects -- building systems/components and the total buildings, campuses and ecosystems that contain or consist of intelligent physical objects. How will the emergence of occupant-aware, environmentally-aware and self-aware buildings alter design/construction/operation processes? What will be the social, economic and political consequences as man-made environments evolve from passive to interactive, responsive, adaptive, predictive and—perhaps—coercive? Who will design the requisite building-human interface(s), data structures and connectivity?
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Terry Wohlers
Wohlers Associates
The Future of Additive Manufacturing
Additive manufacturing (AM), also referred to as 3D printing, is changing the way high-value products are manufactured. Tens of thousands of parts have been produced by AM for aerospace, medical, and dental companies. Consumers are buying jewelry, furniture, lighting designs, and many other products produced by AM. How are current limitations changing? Which business models are likely to be affected as AM applications proliferate?

Saturday, April 14, 2012

 


10:45
AM

 
Discussions and Roundtables
Cyon Research investigates issues in engineering and design. That research forms the basis for the issue topics for these group discussions. Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Also, meetings among groups with a common interest.

The actual topics for COFES 2012 will be posted two weeks prior to the start of COFES.

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Joined at the Hip: AEC and Manufacturing
   Autodesk has strengthened the ties between its AEC and Manufacturing products. Dassault Systemes has crossed the line and is now building tools for the AEC space. What’s going on? Manufacturers who serve the AEC space now have to address the expanding demand for information by their AEC customers. AEC customers increasingly need to understand the impact of their projects at the component level. What are the challenges that the software vendors must address to meet the needs of both?

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IP vs Scan-Modify-Make
   When Xerox popularized the copier, copyright law and IP issues were stressed, and eventually adjusted. But it took time. Today, we’re at a similar transition point as we can now scan a physical object and reproduce it without the involvement of the original producer of the object. We’re quite close to the Star Trek replicator world. What does that mean for intellectual property rights? What does that mean for software developers? Attitudes towards IP are changing and the digital-native generation is much less protective about IP of others than past generations. What are the future implications for business as values change?

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When Social Meets Business
   Business is more than product and service. It’s also about reputation, relationship, and trust. As firms have become more aware of this, their reliance on Social Computing to serve these needs has exploded. Social Computing is also critical to the internal needs of a business and within its supply chain. What are the current challenges in meeting these internal, supply-chain, and external needs for social computing in the context of business? Where do or should social tools intersect or coincide with a firm’s other design and engineering tools?

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Serving Process
   The first several decades of design software were all about serving the needs of the design. Sure, we had project management software, but that was all about getting the product (or project) done. Recently, we’ve seen a new wave of tools designed to serve the needs of process – the way we need things to happen. Some attempt to pre-determine a fixed set of paths and alternatives, but newer tools are more flexible and help to understand more than direct. What are the implications of this wave of tools serving process? What needs are still left unmet?

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ALM and PLM: BFF?
   The design of software to be embedded in “smart” products has become too interdependent with the design of the product for ALM and PLM to remain completely independent of one another. On the other hand, the two domains have each have special needs that don’t easily fit within the context of the other. So for the foreseeable future, ALM and PLM will have to walk hand-in-hand. What are the challenges in making that effective and as we look to the future, where should we focus our efforts?

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40 Years in the Desert
   Boomers are retiring. Boomers are the transitional generation. They made the transition from the old (pre-computer) to new. They also have tribal knowledge critical to business survival. Of those that remain on the job, half will be gone within five years. Replaced by digital-natives. What aspects of their tribal knowledge will we need after they’ve left the firm? What strategies have been successful in defining and capturing that knowledge? Some businesses have given up: they’ve changed the nature of their business so that the lack of that tribal knowledge won’t harm their business. Will we face a similar problem when the digital natives retire?

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My Personal Watson
   IBM’s Jeopardy machine, Watson, wowed the world with its prowess at handing massive amounts of seemingly unrelated data. Watson’s technology has already begun the move to practical applications in the field of medicine. If we follow Moore’s law, what is just possible will move to practical and then feasible at the personal level within a decade. Siri is just a hint of that. What are the implications of the handy presence of Watson-like technology in the hands of designers and engineers? What will design look like then, and what transitions will we need to make along the way?

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WORKSHOP:Case Studies Applying Model-Based Systems Engineering to Real Products
   When used during the conceptual design phase, higher-fidelity model-based systems engineering (MBSE) processes and tools can result in much more robust system engineering. Integrating models beginning at the concept design phase of a project can be done with differing and appropriate levels of fidelity. This can lead to more realistic and higher fidelity design tradeoffs throughout the design process. These same methods link concept and detailed design seamlessly, significantly reducing the time and resources required during the most expensive phases of the project: hardware fabrication and test. Case studies from three different product areas will be presented and then discussed.
   

1:45
PM

 
Discussions and Roundtables, Round 2
A second set of 90-minute discussions.

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What about CAM?
   The reality of manufacturing is very different from the way the uninformed think. To many, you do the design and then press a button. What’s the big deal? The practical matter is that reality is much more complicated than theory. Speeds and feeds, optimized tool paths, tolerancing, baseline choices, manufacturing methods, pre- and post-process treatments, springback, - all have a huge impact on quality, cost, speed, and profitability of a business. When our industry was young it was called the CAD/CAM industry. What happened to CAM? Who’s paying attention to the output side of the equation? Why aren’t they here?

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MIRVing Hardware
   Micro-Cloud, mini-cluster, High-performance computing, multi-core, APU, GPU, son of Larabee… new generations of hardware are coming fast and the diversification of platform is happening at a pace like the MIRVs of the Missile Command game – too fast to keep track. Everyone’s gone mobile, too. Augmented Reality (AR) is starting to be usable for business. How will all of this change the nature of design and engineering? What are the implications for the tool builders – the software vendors that will need to choose to embrace or reject these technologies in order to survive (or thrive)?

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GUI: Sticky and Changing
   The way we interact with our tools has not changed much since the initial transition from the drafting board. Keyboard. Mouse. Maybe a 3D mouse for the enlightened. GUI’s are sticky – once we move to muscle memory it’s very difficult to change. On the other hand, there’s this whole new generation that has integrated gestures, voice, and other methods into the way they interact with their iPads, Kinect, etc. Where is this headed? From the software vendor’s standpoint, do we just need to write another connection, or is a rethink in the way we work with our tools coming?

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Look Out – Your Relationship with Your Customer is Changing
   Software vendors’ ties with their customers have been both contentious and tenuous. Vendors have tried to lock in customers with interoperability issues, maintenance, etc. The landscape is changing. Some have found that trust relationships make for better business. Others are pressed with evolving pricing models: the move from asset (paid-up licenses) to expense (software maintenance), from node-locked to floating licenses to tokens and beyond. And from processor- bound pricing to the new realm of pricing where the number of CPU/GPUs is unknown. The move to mobile makes this more complex, as does the complexity of varying pricing by borders. When is the benefit of maximizing revenue from the customer outweighed by the cost? What are the tradeoffs?

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Where's My Data?
   Local, distributed, private-cloud, public cloud: What belongs where? For some, does it really matter? Which aspects of data need to be under my direct control? Why? When does it matter? When it matters, where do I draw the line? Does it matter who controls the data when it’s clear who owns it? For that matter, when do I want my data to expire?

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Business Ain’t What It Used to Be
   The Internet changed the way we think about business. Prior to the internet, business were all about return on investment—no one conceived of growing a business without first thinking about revenue. The shift from ROI to a focus on business-model as a core capability has given rise to companies like Facebook, which have generated Billions of equity before ever receiving their first dollar of revenue. Quirky has built its business on the idea that paying its customers a core business value. Crowdsourcing, Maker communities, open-source, are just a few examples of what appears to be an explosion of new and different ways to do business. What does this mean for a software vendor? Or for their customers?

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Form follows Simulation
   We get it now. Simulation is something that should drive design, not just verify it. What are the barriers to quicker uptake? What’s possible now that wasn’t possible five years ago? What needs to be easier? Where are the challenges and who is taking the lead in addressing them?

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DaS: Design and Sustainability
   The DaS Symposium, which precedes COFES, attempts to address the question: “What can we (the software industry) do for our customers to help them design more responsibly?” This roundtable brings that question and sustainability discussion to the broader COFES audience.

COFES 2011 Audio

Friday, April 15, 2011


10:15
AM

 
Technology Suite Briefings 
Our Technology Suite vendors will present briefings on their advanced technology and research.
 
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3D PDF Consortium
Ron Fritz
President, Tech Soft 3D
Introducing the 3D PDF Consortium
Tetra 4D, Adobe, Tech Soft 3D and PROSTEP will discuss how the new 3D PDF Consortium is working to ensure development toolkits, Acrobat, and the free Adobe Reader continue to evolve in support of the ongoing development of PDF/E and the PRC data format as open, published ISO standards. Comprised of software vendors, developers and end users, the consortium will provide a unified voice for all who share a common vision of 3D PDF as the standard to reuse 3D and other engineering data with anyone, anywhere with the free Adobe Reader.
 
 
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AMD
Allen Bourgoyne
Director, ISV Alliances, AMD Professional Graphics
The Future of Visual Computing
AMD will discuss the next era of vivid digital experiences and the implications of taking advantage of the potential of its Fusion Accelerated Processing Units (APUs).
 
 
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Inforbix
Vic Sanchez
COO
Tackling the Challenges of Product Data Fusion
Inforbix has developed a new approach to collecting product data. It takes data from disparate sources, finds semantically connections between pieces of information, and presents the results in a meaningful way. Find out how it works and why it matters.
 
 
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Siemens PLM Software
David Taylor
Senior Director, Portfolio Solutions
Mobility for Product Lifecycle
Discuss the role of mobility applications in the product lifecycle. Come see a new solution in this realm.
 
 
11:00
AM

 
Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
 
John Gage  
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John Gage
Keynoter's Session
An interactive discussion on the topics raised in John's keynote.
 
Page_Marshall  
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Mashall Page
Nike, Inc.
The Challenge of Scale
Elephants rarely pirouette. As a company grows larger and larger how can it sustain a culture that thrives on innovation? How can managers set the stage for radical innovation inside the walls of a mature enterprise?
Jordani~David_88w.jpg  
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Dave Jordani
Jordani Consulting Group
Staying Competitive and Relevant
In AEC, design leads to a building that (hopefully) meets a set of requirements. The facility lifecycle is about managing information. Drawings and specs are giving way to virtual models, which encapsulate the complexity and knowledge of a building. These Information-rich virtual models have the potential to service project stakeholders through the facility lifecycle. What are the implications of an information-centric process on design, construction and facility management? What does that do to existing business models? How does the change impact the innovation process?
Behrens_Allan  
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Allan Behrens
Taxal Limited
Model-Based Design and Simulation – The Next Big Thing?
Model-based design and simulation helps to predict, verify, and optimize discrete areas of product design. It has been lacking, however, in solutions to help early-stage product analysis and optimization and the ability to do so across multiple domains. And not just in traditional areas of engineering. It is possible that model-based engineering and simulation will deliver a new paradigm in design and development. Who will see value? How will the technology affect software developers and users?
11:50
AM

 
Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.
Vleeschhouwer_Jay  
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Jay Vleeschhouwer
The View from Wall Street
Jay will review the performance of the CAD/PLM companies and industry during the recession and their prospects for 2011 and beyond as we emerge from the downturn. Formerly a senior analyst and managing director with Merrill Lynch, this will be his 11th annual review of the industry at COFES, and your only opportunity to see him in something besides a business suit.
Blacker_Ted  
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Ted Blacker
Sandia National Laboratories
Innovating in Legacy Products
The road from innovation to maturity appears to move away from innovation as products mature. Maturity brings stability, at the expense of new innovation that would excite and thrill a new user population. This leaves a company vulnerable to the next innovative entry from a competitor. How do you move to maturity without losing that innovative edge? How do you foster innovation from within, both from a “developer motivation” perspective as well as a “market-driven” perspective?
Abovitz_Rony  
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Rony Abovitz
Mako Surgical Corporation
Beyond the Event Horizon: There’s No Turning Back, So You May As Well Join in on the Fun
What is the Singularity? Why does it make sense in the context of COFES? Today, we’re creating the future that will become tomorrow’s history. Rony has been part of that creation with his groundbreaking and non-linear advancements in surgical robotics. What other non-linear jumps should we expect as we approach the Singularity? What can we reliably predict?
Jackson~Ric  
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Ric Jackson
Ric Jackson Services
Pragmatic Interoperability
In recent years, two software interoperability standards have successfully emerged in the Capital Facilities Industry: ISO 15926 for the Oil and Gas Industry and ISO 16739 for the Facilities (BIM) Community. FIATECH, POSC CAESER, and buildingSMART alliance played a key role in this. These groups are now working to harmonize the two standards. Despite the strong backing behind the two ISO standards, deployment has yet to become widespread. Why? What options are available to pragmatists who need to connect, incrementally, different parts of different tools to achieve enterprise-wide information flow?
Fischer~Martin_88w  
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Martin Fischer
Center for Integrated Facility Engineering
Optimizing Across Disciplines in AEC
Because our current process of design is sequential, we rarely end up with a design that optimizes across the various systems of a building. In most cases, this is because we aren’t able to optimize the topology of a system and the sizing of the system's components concurrently across several disciplines. Multi-Disciplinary Optimization (MDO) methods and parallel computing can enable such multi-scale and multi-disciplinary optimization during conceptual design, enabling quick exploration of the design space and convergence on more optimal solutions. How? What are the costs, benefits, and implications?
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Marc Halpern
Gartner
Software Deliverables: Part of Manufactured Products
Software is now a line item in the BoM of many manufactured products. The implications of managing and configuring Software as part of the eBOM, mBoM, and for product service are huge for defining and designing products, product lifecycle management, and the software vendors that support these needs. How is the landscape changing? How should manufacturers and software vendors respond?
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Jon Peddie
Jon Peddie Research
Implications of Next-Generation Hardware
We’re about to exit a relatively long period where the major changes to hardware have mostly been incremental. What’s about to happen to change that? Where should we be paying attention? What sort of differences will we see? How is that likely to change the way we work?
2:15
PM

 
Technology Suite Briefings 
Round 2 of briefings from COFES Technology Suite vendors.
 
 
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3D PDF Consortium
Ron Fritz
President, Tech Soft 3D
Introducing the 3D PDF Consortium
Tetra 4D, Adobe, Tech Soft 3D and PROSTEP will discuss how the new 3D PDF Consortium is working to ensure development toolkits, Acrobat, and the free Adobe Reader continue to evolve in support of the ongoing development of PDF/E and the PRC data format as open, published ISO standards. Comprised of software vendors, developers and end users, the consortium will provide a unified voice for all who share a common vision of 3D PDF as the standard to reuse 3D and other engineering data with anyone, anywhere with the free Adobe Reader.
 
 
AMD
Allen Bourgoyne
Director, ISV Alliances, AMD Professional Graphics
The Future of Visual Computing
AMD will discuss the next era of vivid digital experiences and the implications of taking advantage of the potential of its Fusion Accelerated Processing Units (APUs).
 
 
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Inforbix
Vic Sanchez
COO
Tackling the Challenges of Product Data Fusion
Inforbix has developed a new approach to collecting product data. It takes data from disparate sources, finds semantically connections between pieces of information, and presents the results in a meaningful way. Find out how it works and why it matters.
 
 
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HP
Tom Salomone
Worldwide MDA Segment Manager
Exploring Transformative Technologies
Transformative technologies that allow for the exploration of concurrent design, analysis, and optimization are no longer available only to those with access to supercomputer—they’re deployable at the desktop with workstations like HP’s “Z” workstation. Intel and HP have been quietly working together to develop a next generation of workstation that has the potential to make a major leap forward in access to this power. Join HP and Intel for a discussion on how customers can use this to extract greater value out of their other physical and intellectual assets.
 
 
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Microsoft
Todd Needham
Group Product Manager, Technical Computing
Opportunities for New Business Models and Innovation in the CAD/CAE/PLM and Technical Computing Market
A discussion on new business models and opportunities for innovative products and services facilitated by Microsoft’s Platform as a Service (PaaS), Windows Azure, and associated data application market place, Windows Azure Marketplace.
 
 
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Siemens PLM Software
David Taylor
Senior Director, Portfolio Solutions
Cross-Functional Knowledge
Discuss the need for cross-functional knowledge at the thousands of decision points throughout the product lifecycle.
 
3:00
PM

 
Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.
Thomas_David  
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David Thomas
The Aerospace Corporation
What Can Catastrophic Failures Tell us About Innovation?
Post-mortem analyses of failures reveal a number of common root causes. We’ve seen that by improving the frequency and robustness of collaboration and coordination using a concurrent engineering approach we can avoid such catastrophic failures (and cost overruns). David is prepared to discuss four case studies of catastrophic failure and their underlying causes. He has real data on how a concurrent approach was recently applied with good results, based on Performance-Driven Engineering. Dave has supplied a Prezi for your review prior to the session: Thomas-Aero.zip
Gustavo Fontana  
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Gustavo Fontana
Bose
Integrating Physical and Virtual Design Exploration
Digital tools for designers are becoming increasingly more complex and powerful, but optimization for the enterprise sometimes comes at the expense of the free flow of design ideation. What happens when those realities collide with those on the fringes of creative work, and early product-creation stages? How do we reconcile the easy, frequent, serendipitous, and pleasurable visual explorations in analog sketchbooks, cardboard, and Legos, with state-of-the-art software for design and engineering? How do we create a platform (or a lack of platforms) that embraces the interactions of physical tools and the flexibility of virtual tools?
Smith_Deke  
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Deke Smith
Cyon Research
BIM—The Next 10 Years
We’ve clearly reached the tipping point with BIM. Owners are aware of the power of having access to comprehensive information about their facility. The facilities industry has not been able to make the changes fast enough to educate and implement the benefits. Those outside the design professions are going to begin demanding immediate and profound change. How must BIM evolve over the next ten years?
 
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Monica Schnitger
Schnitger Corporation
Tipping Point in Plant Design?
The process industry faces unprecedented pressures to move quickly, yet ensure safety; to produce products at a profit in the face of increasing raw materials costs; and to hold close intellectual property while collaborating across large, diffuse supply chains. Complexity has always been at the heart of plant design and construction while innovation has often been constrained by caution. Are we at a tipping point in plant design, or should we expect business as usual?
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Chad Jackson
Lifecycle Insights
Generational Complexity
Boomer engineers are readying to retire in waves. There aren't enough Gen X and Gen Y engineers to replace them. And Gen Z shows little interest in the engineering fields. How serious is this? What are the implications? What variables most directly affect the situation?
Pennino_Tom  
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Tom Pennino
TP Technologies, LLC
Connecting ECAD to MCAD and then to Manufacturing
Electronic design and mechanical design data must operate in their own stovepipes, but they must periodically connect and eventually deliver design data to manufacturing. How should we improve that connection and workflow?
Maher_Kathleen  
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Kathleen Maher
Jon Peddie Research
Rendering? Really!
New hardware has made rendering accessible. Ray tracing, once a time-intensive feature reserved for professional users, is now incorporated into low-cost products. New competitors deliver with push-button rendering, easy-to-use advanced rendering, and other options. How are the competitors differentiating themselves? Who does it matter to? Where is there to go from here?

Saturday, April 16, 2011


10:45
AM

 
Morning Roundtable Discussions

Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Cyon Research investigates issues in engineering and design. That research forms the basis for the issue topics for these 90-minute group discussions.

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BWFC (Big White Fluffy Clouds)
   In 1994, Intergraph made a bold decision to move its customers to Microsoft Windows NT, forsaking all other operating systems in the process. With few exceptions, most other engineering-software vendors eventually followed suit and reaped the benefits of designing for a “single” platform.
   With the advent of the cloud, mobile platforms, the resurgence of the Mac (in engineering), and new GPU and APU platforms, that long era of vendors focusing on a “single” platform is ending. There’s a new, rapidly evolving landscape out there, and none of the platform targets are moving in a way that makes them easy to predict. What’s a vendor to do? Better yet, how can we prepare for a sure-to-come, but unknowable, emerging game changer?

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Capability and Demand Drive Complexity: EDA, Software, and MCAD Can No Longer Be Constrained To Their Silos
   Scale matters. Originally, our systems were constrained in scale and scope by what they could achieve—they fit comfortably within pre-existing corporate and intellectual silos. As the scope of the possible has expanded, so the constraints of corporate and intellectual silos seem increasingly arbitrary and archaic.
   Yet our processes and comfort zones have yet (in most cases) to breach those same bounds. Increasingly, the tremendous potential gain of connecting formerly discrete silos will be a competitive advantage for those that can get past the process and change issues that hold others back. Collaboration becomes key as the tools that allow us to manage complexity get more complex themselves. Where are we headed and what are the implications of this continuous increase in capability and scale?

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Horsepower + Pixels and Voxels + Remote + What Else = What’s Next
   We now can apply tons of processing power to turning photographs and remotely sensed data into usable 3D models. And we can capture that data and consume those models remotely. Augmented Reality tools are one place where this is being leveraged. Where else can we go? How do we lay the foundation for that path?

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Removing Roadblocks to Early-Stage Design Simulation
   It is generally accepted that decisions made in the early stages of design cycle have the maximum impact on the final performance and cost of any product. Yet the “build-test-fix” design paradigm (as opposed to the "simulate-optimize," then build one or few prototypes) is prevalent and persisting. What’s getting in the way of practical, early-stage design simulation, and what can we do to remove those roadblocks?

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Rethinking Productivity in AEC
   Common knowledge has it that the AEC Industry has experienced negative productivity gains over the last 6o years.
   Huh? What’s wrong with this picture?
   What does increased productivity for AEC look like? What do we have control over? How is that all about to change?

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The Evolution of Social Media into Design and Engineering Practice
   Many have considered the role of social media in PLM and BIM. Some have even tried to build a business around it. None have hit the mark, and the mark is rapidly moving.
   The expectations of those graduating from high school today (with their brains wired for continuous, multichannel, multitasked collaboration) are different than those of just a few years ago, and perhaps even beyond the comprehension of most in management. If we can’t provide them with the tools they consider as basic as water, we will lose them.
   At the same time, most of them haven’t a clue about the difference between the ideal and the reality of manufacturing. Social media is a must, but it will change the way WE engage, as it evolves into tools that meet the demands of future generations. How do we get there?

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Where Is the Sweet Spot?
   Technologies are becoming more automated. Today you can tell your phone who to call, program your GPS to direct you to a destination of your choice and change the temperature inside your home from anywhere in the world if you have a Wi-Fi enabled thermostat and an Internet connection. But just because you can, doesn’t mean you should.
   There seems to be a big gap between what’s possible, what’s practical, and what’s productive. Many predictions are based on the possible and don’t include practical or useful criteria in the thought process. And we don't do a good job of predicting potential unintended consequences. What tools do we have that support holistic analysis? Do we need better tools—or something else?

1:45
PM

 
Afternoon Roundtable Discussions

A second set of 90-minunte discussions.

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Bloggers Roundtable
   A gathering of active bloggers (including business-tweeters) to discuss successful ways to improve what they’re doing: for themselves, for their firms, and most importantly, for their audience.

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“De-Siloing” PLM
   Business assets are often generated within business silos, and often those business silos handle data in a way that is convenient for them, but not so convenient for the rest of the enterprise. What will it take to “de-silo” product/project data?
   Today’s PLM systems address some of this. What problems will need to be addressed by next-generation PLM?

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Specialists and Generalists
   Successful teams embrace and cherish the need for different types of people, both specialists and generalists, in order to thrive. Example: FEA analysts and design engineers who sometimes employ FEA. Generalists bridge the gaps and draw inferences across the depths of knowledge of specialists to apply them in new and effective ways. Why shouldn’t our design tools follow suit? What are the implications?

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Sustainability: The DaS Symposium
   The DaS Symposium, which precedes COFES, attempts to address the question: “What can we (the software industry) do for our customers to help them design more responsibly?” This roundtable brings that question and sustainability discussion to the broader COFES audience.

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The Suite Spot
   Vendors have done an excellent job in making suites of tools available to their customers. The potential value proposition is significant. But how many of those customers are actually using enough of the tools they’ve acquired to realize that potential value? What can vendors do to help their customers realize that value?

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What’s on YOUR Critical Path?
   Richard Riff, Ford’s thought leader for the design and engineering process, has made the bold statement that “CAD is no longer on the critical path” at Ford. It’s not that CAD isn’t important, or strategic; it’s just that it’s gotten good enough that problems in other areas are more significant.
   Do you know what’s on your critical path? More importantly, what’s on your customers’ critical paths? What are you doing to release their bottlenecks? And once those get released, what’s next?

COFES Israel Audio

8:43
AM

 
Opportunities for Innovation, part 1 
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Joel Orr
VP & Chief Visionary, Emeritus
Cyon Research
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Eitan Yudilevich
Executive Director
BIRD Foundation
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Michael Morein
Senior Consultant
Cambashi
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Chris De Neef
Managing Director
Fast Track Consulting
11:00
AM

 
Opportunities for Innovation, part 2
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Tal Weiss
Site R&D Director
Autodesk
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Zvi Feuer
Vice-President
Siemens PLM Software
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Andreas Vlahinos
Principal
Advanced Engineering Solutions
1:30
PM

 
Opportunities for Innovation, part 3
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Meg Selfe
Vice-President
Rational Software, IBM
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Ping Fu
CEO
Geomagic
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Allan Behrens
Managing Director
Taxal
3:30
PM

 
Opportunities for Innovation, part 4
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Brian Shepherd
Executive Vice-President
PTC
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Fielder Hiss
Vice-President of Product Management
SolidWorks
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Jon Peddie
President
Jon Peddie Research
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Brad Holtz
President & CEO
Cyon Research

COFES 2010 Audio

 

 

Friday, April 16, 2010


10:15
AM

 
Technology Suite Briefings 
Our Technology Suite vendors will present briefings on their advanced technology and research.
 
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Autodesk
Teresa Anania
Director, Industry Management
Combining Industry Workflows to Gain Competitive Advantage
A look at how Autodesk is combining Digital Prototyping (DP) and Building Information Modeling (BIM) to revolutionize manufacturing facility design, layout, and simulation.
 
 
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Microsoft
Don Richardson
Director, Global Innovation and PLM Industry Strategy
Extending the Reach of Product Information to the Enterprise and Beyond
Microsoft will discuss how product-driven businesses can take advantage of new and upcoming technologies to extend the reach of information beyond domain specialists to all active participants and get the most from their existing PLM investments. Additionally, Microsoft will explore opportunities facilitated by high performance computing and cloud services.
 
 
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PTC
John Fox
Director, Product and Market Strategy, Insight Product and Technology
Leveraging Analytics to Improve Product Environmental Performance
Analytics are at the core of understanding the environmental footprint of a manufacturer’s products. In order to drive continuous improvement, manufacturers must move beyond compliance and start optimizing for environmental performance. PTC will discuss how their analytics tools make this possible, even when the information available is incomplete and in vastly different states of accuracy, precision, and granularity.
 
11:00
AM

 
Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
 
Moghadam~Omid.jpg  
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Omid Moghadam
Center for Biomedical Informatics at Harvard Medical School
Keynoter's Session
An interactive discussion on the topics raised in Omid's keynote.
 
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Ken Hall
Gensler
Sustainability at Gensler
Ken Hall is responsible for sustainable design systems at Gensler. He’ll discuss both Gensler’s view of its role in sustainability and the role sustainability plays at Gensler, the world s largest architecture firm.
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Deke Smith
Cyon Research
Tools for Change in BIM
3D visualization, walk throughs, and simulations help us communicate our understanding of how a facility will actually be used. We need similar tools to help us evaluate and improve the productivity of the people or processes that occupy those same facilities. We need tools that help us evaluate and communicate how our choices impact ALL of the costs (including sustainability factors) AND the tradeoff of those costs against productivity gains – a true lifecycle assessment.
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Don Brown
Collaborative Product Development Associates
Mechatronics Update
The fragmented domains (mechanical, electronic, software) that intersect in Mechatronics must begin integration at the earliest stages of design. A Mechatronics framework could facilitate tracking of design changes across those domains in support of active collaboration. Join Don in a discussion of recent industry progress toward such a framework.
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Chad Jackson
Aberdeen Group
Baked vs. Flexible PLM
PLM adoption levels have been growing. and some small and medium businesses (SMBs) have been harvesting real value from PLM. What's the next step in PLM for an SMB? A popular view on PLM for SMBs in recent years has been that it should be focused on the product development fundamentals (PDM, design release and change management) and should be delivered in an out-of-the-box (OOTB) or templated solution. Can SMB’s get the next increment in value from PLM without extensive customization?
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Jay Vleeschhouwer
Ticonderoga Securities
The View from Wall Street
Jay will review the performance of the CAD/PLM companies and industry during the recession and their prospects for 2010 and beyond as we emerge from the downturn. Formerly a senior analyst and managing director with Merrill Lynch, Jay has recently joined Ticonderoga Securities as senior software analyst and managing director. This will be his 9th annual review of the industry at COFES, and your only opportunity to see him in something besides a business suit.
11:50
AM

 
Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.

France~Chris_88w.jpg  
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Chris France
Little Diversified Architectural Consulting
BIM and the Cloud
AEC is embracing BIM. The “I” of BIM supports analysis and simulation of building performance, “what if” optimizations, automated spec writing, and hooks into clients’ real estate and procurement supply chain databases, etc. Mobility and processing power are a necessity for this collaboration to work. Join Chris in a discussion of these issues and how his firm has coupled virtual/cloud computing technology to BIM to overcome the technical obstacles, and reduce the costs of IT infrastructure.
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Richard Riff
Ford Motor Company
Role of Sustainability in PLM
Sustainability is important for success in the market place. Products and processes need to be developed with a view towards sustainability—both regulatory and voluntary. PLM can play a key role. Ford’s approach to PLM's role in sustainability follows an enterprise view of the cost and benefits of sustainability. Our conclusion is that we need to have a standards-driven approach to enable lifecycle visibility and integration of sustainability considerations; we do not see the need for new tools for sustainability data management.
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Steve Wolfe
Cyon Research
Coordinating Analysis and Test
Nobody believes analytical predictions except the analyst. Everybody believes test results except the test engineer. How can analysis and testing be better coordinated to raise confidence in the results of both?
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Allan Behrens
Taxal Limited
Cloud and Channel
Cloud-based and Software-as-a-Service (SaaS) offerings are coming. Is the channel ready? Indeed, what change is needed? Is there an opportunity to adapt or extend partner networks to take advantage of emerging trends in the market?
2:15
PM

 
Technology Suite Briefings 
Round 2 of briefings from COFES Technology Suite vendors.
 
 
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PTC
Hunter Shaw
Director, Relex Market Development
Best Practices in Reliability Management
News stories abound about product recalls and what manufacturers need to do about ensuring product quality. PTC will discuss reliability management and its benefits; the challenges to product reliability; and the need for implementing a best-practice approach.
 
3:00
PM

 
Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.
Tardif~Michael_88w.jpg  
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John Tocci
Gilbane Building Company
Virtual Design and Construction (VDC) in Practice
What’s changed with BIM & VDC since the beginning of our current recession? We’re still sandbagged by training, inelegant interoperability solutions, heavy computing requirements, and lack of in-depth best practices, even as we work towards a recovery and more collaborative processes. How does software need to change over the next 24/48/60 months to allow industry practitioners to design, engineer and build it better, faster, sustainably and for the price promised?
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Rick Stavanja
Wagstaff
Deploying Next-Generation PLM
The latest versions of PLM software from PTC, Siemens, DS, and others have taken advantage of .NET-like improvements that have a big impact on implementation. Rick Stavanja has just completed one such transition and lives to discuss his experience.
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Christian DeNeef
Fast Track Consulting
Crowdsourcing Engineering
Crowdsourcing is a distributed problem-solving approach, whereby “Seekers” broadcast challenges to “Solvers” (the crowd). In the end, "Seekers" select and reward the best solution(s). Crowdsourcing is coming to the engineering community. Challenges include technology, process, legal, competency, organizational, and financial. Will it fly? What are the implications for software vendors?
 
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Monica Schnitger
Schnitger Corporation
VAR Evolution
Successful VARs have evolved from small shops that sold boxed software and provided some services to sophisticated, professionally-run businesses that often develop or customize software, in addition to providing high-value services and support. The channel is continuing to evolve. What do VARs need to do to thrive in the next transition? Is the door open for others to make the same transition? What other, more reliable revenue streams are open to VARs? How will/should the relationship with their OEM partners evolve?

Saturday, April 17, 2010


10:45
AM